_Consult with line management and provide guidance on HR strategies_Analyze trends and metrics with the HR department_Resolve complex employee relations issues and address grievances_Work closely with management and employees to improve work relationships, build morale and increase productivity and retention_Implement performance review procedures (e.g. quarterly/annual and 360 evaluations)_Develop fair HR policies and ensure employees understand and comply with them_Implement effective sourcing, screening and interviewing techniques_Assess training needs and coordinate learning and development initiatives for all employees_Review current HR technology and recommend more effective software (including HRIS and HRMS)_Measure employee retention and turnover rates_Oversee daily operations of the HR department_Provide HR policy guidance_Monitor and report on workforce and succession planning_Identify training needs for teams and individuals_Stay plugged into emerging technologies/industry trends and apply them into operations and activities.

_Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)_Research products, services and current strategies to identify new opportunities_Analyze web traffic metrics and suggest solutions to boost web presence_Monitor SEO/SEM, marketing and sales performance metrics to forecast trends_Build strong clients relationships through social media interaction_Keep up-to-date with our audiences preferences and proactively suggest new campaigns_Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency_Identify advertising needs_Establish best practices in digital marketing_Stay up-to-date with digital technologies developments