About the CompanyOnefinnet is the largest social / professional networking, recruitment, and investment platform in North America specifically tailored for b-school & business professionals. Founded by an ex-Goldman Sachs VP, Onefinnet achieved a remarkable 7x growth in 2024 and partners with top Finance & Investment Firms, the top 30+ universities, and the top 15+ MBA programs across North America.Role OverviewWe are seeking a creative and detail-oriented LinkedIn Content Writer / Copywriter to join our marketing team. In this role, you will craft compelling content and copy across various mediums (web, social, email, print) to engage and convert both B2B and B2C audienceswith a particular emphasis on creating high-impact LinkedIn content. You will collaborate closely with designers, SEO specialists, and the social media team to ensure a consistent brand voice and message across all platforms.Key ResponsibilitiesContent Creation & StrategyDevelop and optimize LinkedIn posts, articles, and ads to boost engagement and leads.Create a range of marketing content (blogs, landing pages, newsletters, social media captions, product descriptions).Manage editorial calendars and adapt content for different audiences (B2B vs. B2C).2. Copywriting for Campaigns & CollateralCraft clear, persuasive copy for ads, email campaigns, and sales materials targeting professional audiences.Collaborate with design teams to align copy with visuals.Tailor messaging based on audience segmentation.3. SEO & Keyword OptimizationIntegrate targeted keywords and follow SEO best practices, including for LinkedIn posts.Conduct keyword research and continuously optimize existing content.4. Research & Industry TrendsMonitor industry trends, competitor strategies, and LinkedIn best practices.Use market research and data insights to refine content strategies.5. Editing & Quality AssuranceEnsure all content is error-free, brand-consistent, and factually accurate.6. Collaboration & Cross-Functional SupportCoordinate with the Social Media Manager on content calendars and LinkedIn posting schedules.Work with product, sales, and subject matter experts to develop compelling content and support additional projects (presentations, case studies, internal communications).Qualifications & ExperienceEducation: Bachelors in English, Journalism, Marketing, Communications, or related field (or equivalent work experience).Experience:2 to 4 years in professional writing/copywriting (agency or in-house preferred).Proven success in creating engaging, results-driven LinkedIn content for B2B/B2C brands.Technical Skills:Proficient in content management systems (e.g., WordPress).Familiarity with SEO tools (Google Analytics, SEMrush, Ahrefs) is a plus.Solid grasp of LinkedIn best practices and audience targeting.Soft Skills:Exceptional written and verbal communication skills.Ability to adapt tone and style for diverse audiences, especially LinkedIns professional community.High attention to detail, strong organization, creative mindset, and a collaborative team player.What We OfferCompetitive salary and benefits package.Opportunities for professional growth and skill development.A creative and collaborative work environment.Many other perks.Application InstructionsEmail your resume, a cover letter highlighting your writing experience and notable LinkedIn campaigns, and at least two writing samples (or a link to your online portfolio).Use the subject line “Content Writer / Copywriter (LinkedIn)”.Send to: hr@onefinnet.com