Job Description

Job Description Develop and implement ABM strategies for targeted pharma, biopharma, biotech, life sciences and healthcare companies Collaborate with the content developer to create personalized content and strategize campaigns for targeted accounts Utilize and optimize our centralized marketing tech stack primarily HubSpot, to execute and track ABM campaigns Design and manage cross-brand drip campaigns for targeted accounts, ensuring consistent messaging across all Maxis offerings Work closely with the Graphic Designer Web Development Specialist to create effective, brand-consistent landing pages and other visual assets for ABM campaigns Analyze campaign performance and provide detailed insights and analytics to improve ABM strategies Coordinate closely with Account-Based SDRs to ensure alignment of AMB and sales efforts Provide feedback on market trends and competitor activities to inform marketing and product strategies Stay updated on industry intel and trends relevant to all Maxis offerings, including Clinical Research, Data Analytics, Digital Health, Drug RD, RWE, RWD, HEOR, Market Access, Regulatory Affairs, etc. Participate in the development and refinement of sales playbooks that align with ABM strategies Engage with targeted clients and prospects, adjusting work hours as necessary to accommodate EST or Europe time zones Requirements 5+ years of experience in B2B marketing, preferably in the clinical research or life sciences industry Proven track record in account-based marketing Proficiency in marketing automation tools, especially HubSpot, MS Dynamics, etc. Strong analytical and data interpretation skills, with the ability to derive insights from cross-brand campaign data Excellent communication and collaboration skills Experience with email marketing, social media campaigns, and digital advertising platforms Knowledge of the clinical trials ecosystem, clinical analytics, or digital health sectors is a plus Willingness to work flexible hours to accommodate EST or Europe time zones