BDE/ASE Roles & Responsibilities-BDE/ASE-FSD- Will be allotted area and generate new business as well as, will be responsible for primary/Secondary sales from Distributors.Identify incremental business opportunities by acquiring new FS Accounts and increase revenue for company in the respective location.Ensure representation of clients, communicating with the key customers of as required on matters, till such time the implementation is done and handover to concern distributor or Depot/BDE.Build relationship with key customers to position, the company to leverage business opportunities in respective location.Acquire new clients in his respective geographical scope.Monitor & achieve KPI's determined upon market condition.To understand Dynamics of primary & secondary sales, steam lining & new appointment of FS exclusive distribution network and also synchronize the working of Growth officers.Improve relationship with existing FS distributors, key customers, Big Government institutions by providing them right products and company of the services and address their issues & resolve them in time.Give rates to distributors and take booking from them, also send proposal to key customers.Guide the Growth Officer (SR) and help them in Day-to-Day working.Arrange weekly meeting to monitor- Weekly- Primary/secondary / New customers enhancement of the customers.Inventory management of the distributors and products sampling with prospective customers.Daily Calling of (3 New Call/4 Follow Up Calls/ 3 courtesy Calls) & Customers Data Management.Products sampling with prospective customers.BDE/ASE Eligibility CriteriaMBA in Marketing with 5+ experience In Institutional sales, HoReCa/Food Service business.Effective distributor management- bring strong distributor selection, appointment, management, and motivational expertise into team. To be hands on in ensuring smooth business.Focus on new acquisition and retention of existing accounts.Should have selling skills & customer management skills.Timely submission of reports to the management.To be personally accountable for key customers, maintain personal connect and lead business growth there.

Primary Responsibilities & Accountability:Measure potential of territory List all FMCG outlets (use TSI, PSRs/DSMs for listing).Classification of outlets.Make Route maps for optimum coverage.Retailing / Wholesaling.Manage distributors performanceDistributor claims handlingAchieving primary and secondary targets.Short-listing and recommendation of distributors.Reporting & resolving of grievances and consumer complaints.Implementing & settlement of schemesProduct availability, visibility and MerchandisingDistributor salesmen, SR and TSI activity monitoringTo ensure availability of adequate funds (BG/SD) and infrastructure at distributors point.Opening new outlets and its monitoring.Planning and utilization of BTL budgets.Reporting of competitors activities.

BDE/ASE Roles & Responsibilities-BDE/ASE-FSD- Will be allotted area and generate new business as well as, will be responsible for primary/Secondary sales from Distributors.Identify incremental business opportunities by acquiring new FS Accounts and increase revenue for company in the respective location.Ensure representation of clients, communicating with the key customers of as required on matters, till such time the implementation is done and handover to concern distributor or Depot/BDE.Build relationship with key customers to position, the company to leverage business opportunities in respective location.Acquire new clients in his respective geographical scope.Monitor & achieve KPI's determined upon market condition.To understand Dynamics of primary & secondary sales, steam lining & new appointment of FS exclusive distribution network and also synchronize the working of Growth officers.Improve relationship with existing FS distributors, key customers, Big Government institutions by providing them right products and company of the services and address their issues & resolve them in time.Give rates to distributors and take booking from them, also send proposal to key customers.Guide the Growth Officer (SR) and help them in Day-to-Day working.Arrange weekly meeting to monitor- Weekly- Primary/secondary / New customers enhancement of the customers.Inventory management of the distributors and products sampling with prospective customers.Daily Calling of (3 New Call/4 Follow Up Calls/ 3 courtesy Calls) & Customers Data Management.Products sampling with prospective customers.BDE/ASE Eligibility CriteriaMBA in Marketing with 5+ experience In Institutional sales, HoReCa/Food Service business.Effective distributor management- bring strong distributor selection, appointment, management, and motivational expertise into team. To be hands on in ensuring smooth business.Focus on new acquisition and retention of existing accounts.Should have selling skills & customer management skills.Timely submission of reports to the management.To be personally accountable for key customers, maintain personal connect and lead business growth there.

Role & responsibilities Distributor Management- Ensuring distribution and visibility of companysproducts on in assigned territory.- Responsible for better customer relationshipmanagement, distributor/customer grievanceshandling and trouble shooting.- Appointment of CD (Company Distributor) / SS(Super Stockiest).- Understand fund requirement from the marketto achieve desired business.- Ensure required infrastructure is available withDistributor to meet volume targetsDriving Sales - CD / ID wise target setting & planning- Stock Allocation & CD wise billing- Market intelligence and responsible for properreporting / feedback on competitors activities.- Frequent market visits and joint working withteam to understand ways of working, processadherence, placement challenges.- Find out new business opportunities for overallbusiness growth.- Periodical sales review and analysis.Financials - Debtors control & recovery of outstanding- Ensure sufficient BG/SD is available for achievingvolume targetWorkforce Management - Building Team through recruitment program atASE & DSM level and carry out functionalinduction- Guiding & motivate sales team to achieve salestarget- Performance Review on regular interval- Ensure Sales policies are followed across area- Training of sales teamBrand Building & Business Development - Planning & execution of BTL activities inassigned area- Ensure implementation of consumer relatedpromotional activities.- Find out new business opportunities for overallbusiness growth and retain market share.Depot Management - C & FA/ Depot/warehouse administration &supervision.- Stock Management/ Inventory/ Indenting andfocus on liquidation of slow moving products /short expiry stocks.- Coordination between C&FA, Company andindenting logistics stock management

Role & responsibilities Role & responsibilities:Distributor Management:- Manage distributors performance- Distributor claims handling- Short-listing and recommendation of distributors.- Handling complaintsDriving Sales:- Measure potential of territory- List all outlets (use TSI & PSRs for listing).- Classify outlets on potential (A / B / C).- Make Route maps for optimum coverage- Achieving primary and secondary targets.- Product availability and visibility- Implementing schemes- MerchandisingWorkforce Management:- Measuring productivity of SR & DSM- Identifying candidates suitable for SR role- Induction and training of SR & DSM

1.MIS and Information Management2. Understand Sales & Marketing Plans from Superior & provide MIS support accordingly3. Ensure on-time generation of all MIS / Reports (Daily, Weekly, Monthly MIS, Annual MIS etc.) for perusal of the sales team, marketing team and the management4. Working on Sales Analytics5. Support in CRM6.Proficiency in Excel advance functions, v-lookup, h-lookup and x-lookup, handling large database.7. Proficiency in MS Office - Word, Power Point8. Data Management9.Seeking data from various departments10.Tabulating data, generating Report11.Analyzing, Business trends, geography, product, sales person and Distributor wise

We are seeking an experienced and strategic GTM and Trade Marketing candidate to lead our go-to-market (GTM) initiatives and drive trade marketing efforts for our FMCG brand. In this role, you will be responsible for managing the planning, execution, and optimization of our trade marketing programs to maximize sales growth and brand visibility. You will collaborate closely with the sales, marketing, and product teams to develop and implement impactful strategies that enhance customer relationships and drive brand presence across retail channels.Key Responsibilities:GTM Strategy Development:Lead the creation and execution of the go-to-market strategy for new product launches and existing product lines, ensuring alignment with business objectives.Work closely with cross-functional teams (sales, marketing, and supply chain) to define market entry plans and optimize product placement.Develop and implement launch plans, including pricing strategies, promotions, and positioning to ensure a successful market introduction.Trade Marketing Campaigns:Plan, execute, and manage trade marketing campaigns that enhance product visibility and brand awareness in retail environments.Build and maintain relationships with key retail partners, ensuring that our brands marketing objectives are effectively communicated and implemented.Manage in-store promotions, trade events, and consumer engagement programs to drive product trial and sales conversion.Retail Strategy & Channel Management:Analyze and monitor retail performance, identifying opportunities to improve product availability, placement, and visibility at key customer touchpoints.Develop and execute channel-specific marketing strategies to drive growth across different retail formats (supermarkets, convenience stores, etc.).Work with sales teams to ensure that retail partners are equipped with the necessary tools, materials, and training to promote products effectively.Market Research & Consumer Insights:Conduct market research and competitive analysis to gather insights on consumer behavior, retail trends, and competitor activity.Leverage data to optimize trade marketing strategies and improve return on investment (ROI) for trade spend.Budget Management:Develop and manage trade marketing budgets, ensuring the efficient allocation of resources across different activities and channels.Track and report on the effectiveness of marketing investments, adjusting tactics as needed to maximize ROI.Reporting and Analytics:Provide regular reports on GTM and trade marketing campaign performance, analyzing KPIs such as sales growth, market share, and trade compliance.Use data-driven insights to continuously optimize GTM strategies and trade marketing initiatives.Qualifications:Master's degree in Business, Marketing, or a related field (from Premier College).10+ years of experience in GTM strategy and trade marketing within the FMCG industry.Strong understanding of the FMCG landscape, consumer behavior, and retail dynamics.Proven track record of successful product launches, trade marketing campaigns, and retail relationships.Excellent communication, negotiation, and presentation skills.Analytical mindset with experience in working with market data and trade performance metrics.Ability to work cross-functionally with diverse teams and manage multiple projects simultaneously.Key Competencies:Strategic Thinking: Ability to translate business objectives into actionable marketing strategies.Project Management: Skilled in managing complex projects with attention to detail and deadlines.Retail Focus: Strong knowledge of retail dynamics and the ability to build strong retail partnerships.Collaboration: Proven ability to work effectively with cross-functional teams and external partners.Adaptability: Comfortable working in a fast-paced and dynamic environment.Communication: Excellent interpersonal and presentation skills for effective stakeholder engagement.

- Ensuring distribution and visibility of company's products on in assigned territory.- Responsible for better customer relationship management, distributor/customer grievances handling and trouble shooting.- Appointment of CD (Company Distributor) / SS (Super Stockiest).- Understand fund requirement from the market to achieve desired business.- Ensure required infrastructure is available with Distributor to meet volume targets. - CD / ID wise target setting & planning- Stock Allocation & CD wise billing- Market intelligence and responsible for proper reporting / feedback on competitors activities - Find out new business opportunities for overall business growth - Periodical sales review and analysis. - Debtors control & recovery of outstanding- Ensure sufficient BG/SD is available for achieving volume target. - Planning & execution of BTL activities in assigned area- Ensure implementation of consumer related promotional activities.- Find out new business opportunities for overall business growth and retain market share.

We are seeking a highly skilled and experienced SAP SD (Sales and Distribution) Consultant to lead our Primary Sales IT team. In this managerial role, you will be responsible for overseeing the implementation, configuration, and support of the SAP SD module, ensuring the efficient management of sales processes and customer relationships. You will work closely with other functional teams, guide best practices, and provide strategic insights to enhance business processes.Key ResponsibilitiesLeadership and Management:Lead and mentor a team of SAP SD consultantsManage project timelines, deliverables, and resourcesCoordinate with cross-functional teams to ensure seamless integration with other SAP modulesSAP SD Module Implementation:Design, configure, and test SAP SD modules based on business requirementsOversee the implementation of enhancements and upgrades to the SAP SD systemBusiness Process Optimization:Analyse and understand business requirements, providing strategic insights and recommendations for process improvementsDevelop and implement SAP SD solutions to streamline sales processes and enhance customer experienceSupport and Maintenance:Provide ongoing support and troubleshooting for the SAP SD moduleEnsure system documentation is up-to-date and accurateConduct regular system maintenance and upgradesTraining and Development:Develop and deliver training sessions for end-users and team membersFoster a culture of continuous learning and improvement within the teamCompliance and Reporting:Ensure compliance with all relevant regulations and standardsPrepare and present reports to management on system performance and project progressQualificationsBachelors / Masters degree in Computer Engineering / Information Technology, Business Administration, Computer Applications or a related fieldMinimum of 7 years of experience in SAP SD module implementation and supportProficiency in SAP SD configuration and customizationExperience with SAP ECC or S/4HANAStrong analytical, problem-solving, and project management skillsExcellent communication and interpersonal abilitiesProven track record of leading successful SAP SD projects and managing teamsSkills and CompetenciesIn-depth understanding of sales and distribution business processesAbility to manage multiple projects and priorities effectivelyStrong leadership and team management skillsKnowledge of integration points with other SAP modulesStay updated with the latest SAP SD developments and best practicesInterested candidates can directly visit Adani Wilmar Ltd career page and apply on Manager- Information Technology or click on below link to apply:- https://adaniwilmar.darwinbox.in/ms/candidate/careers/a679a270ba0675