Digital Marketing Specialist ARC is one of the noteworthy consulting firms in the field of leadership and organisation development based in Pune, India. In the last eight years, we have served more than 200 corporates for their developmental needs. We are looking for a Digital Marketing Specialist to join our team. With ARC, you would be a part of a well-bonded, hard-working and young team with a culture that values individual freedom and respect. As a marketing specialist at ARC, we are looking for somebody who is extremely sharp and is able to look at every single data as an opportunity. Job Title: Digital Marketing Specialist Location : Baner, Pune Work Type : In-Person, 5 Days a Week CTC: 4 to 4.80 lacs About the Role. As a Marketing Specialist, you ll play a key role in executing strategic marketing campaigns to drive engagement and leads. It is the first of a kind role at ARC, where you will be a mentor in the function of marketing. You ll focus on performance marketing, analytics, and lead generation strategies to fuel ARC s growth. This role demands creativity, an analytical mindset, and the ability to collaborate across teams to achieve measurable outcomes. What You ll Do Drive lead generation through various communication channels, including social media, email marketing, and the company website. Develop and implement targeted marketing campaigns across digital channels, including Google Ads and Meta Ads, with a focus on Performance Marketing Conduct SEO and SMO efforts to maximise ARC s online visibility and impact. Utilize SEO techniques to enhance visibility, with a particular focus on keyword research. Track and analyse campaign performance using Google Analytics, optimising strategies to improve lead generation. Identify referral marketing opportunities, such as events, collaborations, and conferences, to expand ARC s brand presence. Work closely with client partners and the branding team to align marketing efforts with ARC s goals. Conduct market trend analysis and customer research to refine marketing strategies. Develop and deploy an organic marketing strategy for our retail services. Act as a mentor for Marketing associates and develop their skill. Manage the marketing budget, ensuring cost-effectiveness across all campaigns. What We re Looking For Experience : 3-6 years in B2B and B2C marketing, with demonstrated success in performance marketing and lead generation. Creativity : Ability to design innovative campaigns with compelling offers. Analytical Skills : Proficiency with Google Analytics and keyword research, with a data-driven approach to tracking and optimising campaigns. Organisational Skills : Strong multitasking abilities, capable of handling multiple projects simultaneously with exceptional time management. Collaboration : Strong communication skills and willingness to work within a team to achieve common goals.

Outbound Marketing Associate ARC is one of the noteworthy consulting firms in the field of leadership and organisation development based in Pune, India. In the last eight years, we have served more than 200 corporates for their developmental needs. We are looking for an Outbound Marketing Associate to join our team. With ARC, you would be a part of a well-bonded, hard-working and young team with a culture that values individual freedom and respect. As a marketing associate at ARC, we are looking for somebody who has an eye for detail and a creative mind. Location: Pune (On-site) Experience: 2+ years in outbound marketing, lead generation, or sales opportunity development Industry: Consulting, Learning Development, Organisational Development CTC: 3 to 3.6 lacs Role Overview We are looking for an B2B Outbound Marketing Associate who will be responsible for generating and nurturing leads, identifying target audiences, and reaching out to them through strategic marketing efforts. This role will be instrumental in increasing ARC s brand reach and creating new business opportunities. Key Responsibilities Lead Generation Outreach Collaborate with the Client Partners and Branding team to align lead generation efforts with ARC s brand identity. Identify potential clients using LinkedIn, email outreach, and CRM tools Send LinkedIn messages, and emails to engage prospects Qualify leads and schedule appointments on call for the Client Partners (CP) Build meaningful relationships with decision-makers digitally Market Research Strategy Research potential clients and industries to refine targeting strategies Develop and execute outbound marketing campaigns aligned with business goals Employ Sales Navigator and other tools for targeted prospecting Email Social Media Marketing Create compelling email sequences and drip campaigns Track and optimize email open rates, click-through rates, and conversions Execute LinkedIn outreach campaigns and track engagement Collaboration Reporting Work closely with Client Partners to ensure a smooth lead hand-off Maintain accurate records of outreach activities in the CRM, ensuring they re accurately recorded and analysed for potential follow-up. Analyse campaign performance and suggest improvements What We re Looking For Experience: 2+ years in B2B outbound marketing, lead generation, or sales development Skills: Strong communication and relationship-building skills Proficiency in LinkedIn Sales Navigator, CRM tools, and email marketing software Hands-on experience with outbound marketing campaigns Analytical mindset to track and improve performance metrics Self-motivated and proactive approach Exposure in Indian and Global Markets