Job Description

Seeking a highly experienced and strategic Public Relations Manager to support our media relations and corporate brand building efforts. This role will be responsible for developing and executing a comprehensive media outreach plan to significantly increase brand awareness for DS Group and its various brands across different segments. The ideal candidate will have a proven track record of securing placements in top-tier media outlets and building strong relationships with journalists and influencers besides having a nose for news. Key Responsibilities Develop and execute media outreach plans: Collaborate with leadership to identify key messages and target audiences. Research and identify relevant media outlets, journalists, and influencers. Develop and pitch compelling story ideas that align with DS Group's brand strategy and industry trends. Secure placements in print, online, and broadcast media. Track and measure media coverage and campaign performance. Build and maintain positive relationships with media contacts. Monitor industry trends and conversations: Proactively identify emerging trends and conversations relevant to DS Group and its brands. Develop media narratives that capitalize on these trends and conversations. Manage operational aspects of PR: Develop and maintain media databases and contact lists. Draft press releases, media pitches, and other PR materials. Manage media inquiries and requests for information. Assist with the development and execution of press events and media briefings. Key Performance Indicators (KPIs) Increase in brand awareness for DS Group and its brands as measured by media mentions Number of placements secured in top-tier media outlets. Positive sentiment analysis of media coverage. Increased media coverage of DS Group's thought leadership initiatives. Improved efficiency and effectiveness of PR operations. Required Experience and Qualifications 12+ years of experience in public relations or a related field, with a strong focus on media relations. Proven track record of securing placements in top-tier media outlets. Excellent writing and communication skills Strong analytical and problem-solving skills. Ability to build and maintain positive relationships with media contacts. Experience with media monitoring and measurement tools. Knowledge of the consumer, FMCG, or related industries (a plus) Bonus Points Experience managing social media and influencer relations. Strong understanding of SEO best practices. Experience working with a multi-brand portfolio.