Job Description

1. Develop and implement a comprehensive marketing strategy : - Formulate a clear and compelling marketing strategy aligned with the mall's vision, goals, and target audience. - Identify key market trends, customer insights, and competitive landscape to inform marketing decisions. - Define marketing objectives, KPIs, and metrics to track the effectiveness of marketing campaigns. 2. Drive brand positioning and awareness : - Establish and reinforce the mall's brand positioning in the market. - Develop and execute integrated marketing campaigns across various channels to increase brand awareness. - Collaborate with creative teams to create impactful messaging, visuals, and brand assets. - Monitor and manage the mall's brand reputation, ensuring consistency and alignment with the brand values. 3. Enhance customer engagement and loyalty : - Identify opportunities to enhance the customer experience within the mall. - Develop and implement strategies to drive customer loyalty and repeat visits. - Utilize customer data and insights to personalize marketing campaigns and communications. - Oversee the development and management of loyalty programs, promotions, and events. 4. Collaborate with stakeholders: - Work closely with mall management, leasing, and operations teams to align marketing efforts with business objectives. - Foster strong relationships with tenants and coordinate joint marketing initiatives. - Collaborate with external agencies, vendors, and partners to execute marketing campaigns and events. 5. Digital marketing and technology: - Stay up-to-date with digital marketing trends and leverage digital channels to reach target audiences effectively. - Oversee the development and optimization of the mall's website, social media platforms, mobile apps, and other digital assets. - Utilize data analytics to measure marketing performance, identify areas for improvement, and optimize marketing strategies. 6. Budget management and reporting: - Develop and manage the marketing budget, ensuring optimal allocation of resources. - Monitor marketing expenses and report on return on investment (ROI). - Provide regular reports and updates to senior management on marketing initiatives, performance, and achievements.