AI Marketing Generalist

Job Description

About the Role We are looking for a highly creative and versatile AI-Powered Marketing Generalist who can lead and execute end-to-end digital marketing campaigns using the latest AI tools. This role is ideal for someone who thrives in a dynamic startup environment and enjoys blending creativity with data-driven decision-making. Key Responsibilities Content Writing & AI Copywriting Use tools like ChatGPT, Jasper, or Writesonic to draft blogs, social media posts, emailers, and ad copy tailored to target personas. AI-Powered Video & Reels Creation Create engaging short videos and reels using tools like Pictory, InVideo, Descript, or Canva Video Suite for brand storytelling. Visual Design for Social Media Design high-impact creatives using Canva, Adobe Express, or Figma; ensure all designs align with brand guidelines. Social Media Strategy & Automation Manage social media scheduling, automation, and analytics using Publer, Hootsuite, Buffer, etc. Monitor and report performance to refine strategy continuously. AI-Based SEO Optimization Use tools like Surfer SEO, Frase, or Semrush to optimize web content, conduct keyword research, and improve SERP rankings. Lead Generation & CRM Funnel Support Run outbound and inbound lead campaigns using platforms like Apollo.io, Instantly.ai, LinkedIn Sales Navigator, and email automation tools. Collaborate with sales teams to feed qualified leads into CRM. Website & Landing Page Creation (AI-Powered) Build, edit, and optimize websites or landing pages using AI-based builders like GenSpark AI, Durable.co, Framer, or Wix AI Editor. Collaborate with product/tech teams to ensure conversion-ready experiences. Preferred Skills and Tools AI Writing Tools: ChatGPT, Jasper, Writesonic or any similar Video & Reels: InVideo, Pictory, Descript, Canva Video or any similar Design Tools: Canva, Adobe Express, Figma or any similar SEO Tools: SurferSEO, Frase, Semrush or any similar Social Media Tools: Publer, Buffer, Zapier or any similar Website Builders: GenSpark AI, Wix AI, Framer or any similar Lead Generation Tools: Apollo.io, Instantly.ai, Lemlist or any similar Candidate Profile 1–3 years of hands-on experience in digital marketing with multi-platform exposure Strong knowledge of AI marketing tools and automation workflows Excellent copywriting and content repurposing abilities Analytical mindset with a good understanding of performance metrics Ability to work onsite full-time from Sarjapur Road, Bangalore Job Types: Full-time, Permanent Pay: ₹9,744.79 - ₹40,000.00 per month Benefits: Provident Fund Schedule: Day shift Monday to Friday Ability to commute/relocate: Sarjapura, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required) Location: Sarjapura, Bengaluru, Karnataka (Required) Work Location: In person