AJO Platform Architect

Job Description

Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc) Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information Roles and Responsibilities Lead discovery efforts to gather necessary information from clients and internal team members to appropriately understand business needs and solution requirements for digital marketing efforts Develop deep knowledge of each clients business and available data to ensure platform solutioning is on par with clients marketing objectives Translate business needs into detailed technical requirements for platform configuration, data schemas and system integrations to deliver against business needs Lead platform configuration and development of digital marketing campaigns across channels (email, SMS, push, in-app, etc) Oversee development, testing and deployment of platform work completed by developers Provide support to development teams working on platform integrations Create Architecture and Technical specifications documents Serve as day-to-day technical platform SME to internal and client teams Work closely with project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls Provide support to senior team members throughout project estimation and Marketing Technology platform discovery / roadmapping engagements, as needed Provide support to internal execution services team for ongoing platform and schema optimizations, as needed Direct technical implementation of features, as needed, as a minor percentage of overall responsibility Preferred Qualification bachelors degree in Computer Science, a related business or technology field, or equivalent work experience required Minimum of 2 years working with Adobe Journey Optimizer and/or Journey Orchestration, with a minimum of 1 year in Journey Optimizer, with demonstrated experience leading 3+ platform implementation projects Familiarity with setup/application of common AJO tasks: Channel Surfaces, Data Sources, Events, Actions, Audience Definition, Decision Management, etc Familiarity with non-native activation, ie, journey orchestration in AJO with customer interaction via external system Adobe Journey Optimizer certification preferred Experienced data modeler Proficiency with JSON and XML Experience or familiarity with HTML, MJML, CSS and responsive email coding a plus Agency experience preferred, with 2+ years experience in a client-facing role and knowledge of overall agency structures and agile project management methodologies Solid understanding of digital marketing execution processes, audience segmentation methods, industry best practices, communication legal compliance, and downstream campaign analysis Excellent oral and written communication skills Comfortable working with all levels of an organization and capable of communicating as effectively with technical staff as with business and management Familiarity with a variety of marketing automation platforms and marketing cloud solutions a plus (Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Marketo or similar)