Job Description

Brand custodian; ensure brand identity to be followed across mediums for uniform identity. Take care of branding and marketing activity executions for brand enhancement and business promotion. Assist senior in her/his vertical for timely and appropriate implementation of projects. Mature understanding of branding and marketing communication is necessary for this role; hence the requirement for a managerial level ORGANISATION CHART KEY ACCOUNTABILITIES Brand Building activities: Execute brand building activities as per yearly calendar Study best practices across airports for new ideas Organize Events, Project Launches, Roadshows: (External & Internal Events): Formation of a event committee with representatives from various departments required for the event Coordinate with event agencies, sending note, discuss brief and meet along with event committee Brief agency, organize recce with the agency for better understanding Event planning with event committee and agency as per the finalized brief/direction (pre event preparations) Coordinate with all other touch points from logistics point of view Execution of event as per approved brief Arrangements for media Design and procurement of awards and memento External Communication (ATL & BTL Activities): Campaigns: Identification of appropriate mediums for advertisement and send proposals to HoD for discussion/decision Design of the advertisement in consultation with concerned dept. Publish Advertisement through media buying agency Brochures/Collaterals Coordinated will the involved departments to compile the data and content Prepare content framework/structure Brief design agency, get it completed from the agency Distribution of the same at various platforms for publicity/promotion Corporate Films Execute the process of development of New films/update existing film Update script including new facts & figures, pictures, visuals etc. Shooting of facilities, interviews etc. Production of new corporate / marketing / branding / event specific films This include development of script and story board from the agency post recce and interview with concern business head Shooting as per approved story board Produce first cut for approval, include all suggestion and make the final cut for approval Post approval copies of the same will be distributed and showcased at various platform as per marketing plan Seminars, Exhibitions & Conferences: Actively involve with the responsible teams on seminars, exhibitions & conferences Coordinate with the organiser, design agency and event agency to design branding, stall, panels etc. as per the approved brief Take approvals for developed concept, design layout and budget Execute approved concept on ground Sponsorships: Scan and evaluate sponsorship proposals Post approval, coordinate with organiser on sponsorship deliverables incl. advertisement/brand visibility/speaking opportunity/delegate passes etc. Coordinate with creative agency on artwork for advertisement, branding etc. Facilitate concern dept. in participation in the event KEY ACCOUNTABILITIES - Additional Details EXTERNAL INTERACTIONS External - Roles you need to interact with outside the organization to enable success in your day to day work Working closely with agencies, production houses, publishers & printers, event managers etc. Interaction with vendors working on branding projects being executed by various other departments like Finishes/ CPD / Ops Interaction with Associations / Societies to whom Sponsorship is provided by DIAL Interaction with Publicity Teams of various Govt organisations like AAI / Airlines / Customs / Immigration Interaction with signage agencies for branding work INTERNAL INTERACTIONS Internal - Roles you need to interact with inside the organization to enable success in your day to day work Support to all departments at DIAL Interaction with SPG for various communication updates for DIAL Interact with various departments which are key consumers of Corporate Communication services - QSD/HR/TOPS etc Interaction with Finance teams to oversee and ensure that all vendor payments / advances / approvals are taken for jobs / initiatives Interface with CEO /BCM / GCM office for regular directions and requirements on which Corp Comm needs to work FINANCIAL DIMENSIONS Provide in-house creative/design support for all marketing collaterals of the organization Ensure strict Cost control and adherence to approved budget through rationalization, negotiation and applying BLIP initiatives. OTHER DIMENSIONS EDUCATION QUALIFICATIONS MBA with 7+ years of relevant experience RELEVANT EXPERIENCE More than 7 years in Branding and Events Management COMPETENCIES Personal Effectiveness Social Awareness Entrepreneurship Problem Solving & Analytical Thinking Planning & Decision Making Capability Building Strategic Orientation Stakeholder Focus Networking Execution & Results Teamwork & Interpersonal influence