Analyst - Advertising Research

1.0 - 2.0 years

2.0 - 5.0 Lacs P.A.

Bengaluru

Posted:1 week ago| Platform: Naukri logo

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Skills Required

SANDTSdigital contentCTVVLOOKUPWellnessData analyticsMacrosAnalyticsConsumer electronics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Xperi s TiVo media platform is seeking a Research Analyst to work closely with the Director of Research & Insights to support the U.S. and EMEA Advertising Sales teams. Our suite of end-to-end advertising solutions natively and intuitively reaches incremental customers and valuable audiences when they are most engaged, optimizing campaigns and bridging the gap between linear and digital. Responsibilities: Provide post-campaign proof of performance reports for clients advertising on TiVo platforms including display banner ads in the electronic program guide, Sponsored Discovery tiles in the recommendations carousel, and CTV ads including Home Page Hero Produce monthly and quarterly KPI reports Prepare client facing PowerPoint presentations for post campaign insights Collaborate with Sales, Engineering and Ad Operations teams to develop and improve campaign reporting capabilities Provide ad hoc analytics support to U.S. and EMEA sales teams Required Qualifications: Bachelor s degree in a relevant field (e.g. mathematics, statistics, economics, data science, marketing research) Strong analytical skills Knowledge of basic statistics and research design concepts 1-2 years experience in a data analytics position Ability to work with large datasets Proficient in Excel and PowerPoint with advanced skills a plus (pivot tables, VLOOKUP, macros) Detail oriented and self-motivated Team player who can collaborate across functions and business groups Preferred Qualifications: Familiarity with analytics and ad management platforms (e.g. Tableau, Google Ad Manager) Experience in media or advertising with an understanding of key advertising metrics

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