Job Description

In the role of Area Sales Manager Dairy Products, the candidate will take charge of a defined area business of Priya Milk as specified from time to time. The Area Sales Manager –Dairy Products would be reporting to the Regional Sales Manager -Dairy products. • Product Category: Ambient Products / Chilled Products / As specified. • Channel of Business: General Trade , Standalone Supermarkets. • Scope of the Business: • Sales and Distribution: • To appoint distributors / channel partners / super stockiest in his area of operation. • Create and manage the prescribed route to market strategy. Ensure scientific numeric distribution and market coverage as per plan. Ensure range selling, improve outlet throughputs and productivity month on month. Conduct drives to open new outlets, classification of outlets and devise specific service and support plans. • Conduct new product launches through meticulous planning and proper execution. • Ensure proper implementation of schemes and all BTL activities on the ground. • Ensure proper visibility of the brand in the market . • Ensure proper accounting and judicious placement of all the POP materials in the market. Ensure proper product hygiene and ageing norms and take corrective actions for the slow/non moving stocks Channel Partner management : Manage all affairs related to the distributors / channel partners regarding Priya Milk business. • Monitor stocks , there ageing , proper upkeep etc of all the stocks in his custody and submit monthly ‘Stock Receipt and Sales Statement’ (SRSS) with details of product mfg dates. Placement of order to the company for the supplies of the product as per movement and the stock inventory norms set as per business plan. • Collection, evaluation and checking of their claims based on pre-approvals . • Take responsibility for distributor’s ROI and viability for a long term and sustainable business relationship. • * • Leadership qualities for future growth