Job Description:About Role :Develop and Manage Digital Marketing Campaigns: Create, implement, and monitor effective digital marketing strategies to achieve company objectives, including SEO/SEM, email, social media, and display advertising campaigns.Proficiency in digital marketing tools (Google Analytics, Google Ads, social media platforms)and (SEO, PPC, social media, email Marketing).Roles and Responsibilities:Search Engine Optimization (SEO):Conduct keyword research and implement on-page and off-page SEO strategies.Optimize website content, meta descriptions, and tags for improved search rankings.Monitor and analyze website traffic, performance, and keyword rankings using tools like Google Analytics, Search Console, and SEMrush.Build and manage backlinks to enhance domain authority.Stay updated with the latest search engine algorithms and best practices.Social Media Marketing (SMM):Develop and execute social media strategies across platforms like Facebook, LinkedIn, Twitter, and Instagram.Create engaging content, including posts, graphics, and videos, to enhance brand awareness and engagement.Manage and monitor paid social media campaigns to optimize ROI.Track and analyze social media performance using insights and analytics tools.Engage with the online community, responding to comments and messages in a timely manner.Required Skills & Qualifications:Bachelors degree in Marketing, Communications, or a related field.3+ years of hands-on experience in SEO and SMM.Proficiency in SEO tools like Ahrefs, Moz, SEMrush, and Google Analytics.Experience in running and managing paid social media campaigns.Strong content writing and creative skills.Ability to analyze data and optimize marketing strategies accordingly.Excellent communication and teamwork skills.