Assistant Manager - Branding and Marketing

Job Description

Role overview: The Assistant Manager of Branding & Marketing is responsible for managing some key execution of brand strategy decisions that will build our brand's impact on internal and external audiences. The role will focus on managing our brands social media presence (organic and paid), company website and internal marketing channels. This role requires a strong blend of creative & innovative mindset, marketing expertise, process led method and a hands-on approach on all marketing channels. The assistant manager will support in end-to-end execution of brand & marketing plans driving thought leadership internally and externally. Additionally, the assistant manager will play a critical role in ensuring all strategic brand & performance marketing plans are executed on time, seamlessly while they keep the team updated with latest marketing trends across verticals social media, events, internal communications etc. What you will do: Execute corporate brand strategy and plans aligned with company's goals and values Responsible for end-to-end execution of brand and performance marketing plans - internally and externally (e.g., social media ads, organic content), resulting in consistent branding, messaging, and positioning Responsible for end-end execution of internal communication and brand campaigns in collaboration with business, technology, data science, and cross functional teams Work closely with the team lead to understand social media strategies and execute them Support the events team to drive and implement internal communication Responsible to work with the graphic design team to develop content for social media and internal campaigns Support the team lead in identifying, onboarding, and managing creative agencies, freelancers, and other external partners for various branding and marketing initiatives. Monitor and analyze campaign performance metrics (e.g., engagement, reach, conversion) and provide regular reports with insights and recommendations for improvement. Ensure brand consistency across all touchpoints by enforcing brand guidelines and tone of voice in all internal and external communication. Collaborate with internal stakeholders to contribute to the content strategy including ideation and development of compelling narratives for social media, newsletters, internal platforms, and other brand assets. Partner with the HR and recruitment teams to develop and execute initiatives that strengthen Accordion's employer brand. Research industry trends, competitor strategies, and emerging platforms to bring innovative ideas to the table and keep branding and marketing efforts current. Contribute to the planning of annual marketing calendars, campaign timelines, and budgets as part of the team's strategic initiatives. Support communication needs during crisis situations or reputation-sensitive scenarios, helping draft and review messaging in line with brand values and tone. Develop internal reports as per stakeholder requirement. Ideally, you should have: MBA from a reputed institute with 5-6 years of experience in branding & marketing Experience in Brand Management -internal & external, performance ads (B to B campaigns), Omni channel marketing, social media marketing, campaign management, internal corporate communication & campaigns. Excellent communication skills Shown ability to lead and take initiative. Strong analytical, problem-solving skills, and collaboration skills, strategic analysis and capable of thinking out- of-the-box. Proficiency with Email and Microsoft Office applications (Excel, Word and PowerPoint). Excellent project management and execution skills with ability to work on simultaneous projects in a high-paced, rapidly evolving agile environment. Team player with an ability to work independently and manage business ambiguities with a self-starter approach. Why Explore a Career at Accordion: High growth environment: Semi-annual performance management and promotion cycles coupled with a strong meritocratic culture, enables fast track to leadership responsibility Cross Domain Exposure: Interesting and challenging work streams across industries and domains that always keep you excited, motivated, and on your toes. Entrepreneurial Environment : Intellectual freedom to make decisions and own them. We expect you to spread your wings and assume larger responsibilities. Fun culture and peer group: Non-bureaucratic and fun working environment; Strong peer environment that will challenge you and accelerate your learning curve. Other benefits for full time employees: Health and wellness programs that include employee health insurance covering immediate family members and parents, term life insurance for employees, free health camps for employees, discounted health services (including vision, dental) for employee and family members, free doctor's consultations, counsellors, etc. Corporate Meal card options for ease of use and tax benefits. Cab reimbursement for women employees beyond a certain time of the day. Robust leave policy to support work-life balance. Specially designed leave structure to support woman employees for maternity and related requests. Reward and recognition platform to celebrate professional and personal milestones. A positive & transparent work environment including various employee engagement and employee benefit initiatives to support personal and professional learning and development.