Job Description

Execute targeted Email and WhatsApp campaigns to engage leads across different lifecycle stages. Work with the Growth and Content teams to create and schedule campaign content that drives opens, clicks, and conversions. Segment audiences based on behavior and engagement to ensure relevant, personalized outreach. Set up and manage journey automation and drip campaigns using HubSpot (or similar tools). Run A/B tests on subject lines, content, and send times to optimize campaign performance. Track and report campaign performance using CRM analytics dashboards, identifying trends and areas for improvement. Collaborate with design/content teams to maintain campaign quality and brand consistency. Requirements 3-5 years of hands-on experience in CRM, email, or lifecycle marketing. Familiarity with CRM and marketing automation platforms like HubSpot, Mailchimp, or SendGrid. Strong attention to detail and ability to manage multiple campaigns in parallel. Basic knowledge of audience segmentation and campaign metrics (open rates, CTRs, conversions, etc.). Excellent written communication and copyediting skills. A bias for execution youre comfortable getting into the tools, setting up flows, and iterating based on performance.