Job Description

Key Responsibilities BTL Campaign Execution Plan and implement on-ground marketing campaigns such as mall activations, trade shows, and roadshows. Develop marketing collateral for promotional activities. Lead Generation & Customer Engagement Execute BTL strategies to drive footfalls and lead generation. Track performance of campaigns and suggest improvements. Vendor & Stakeholder Management Manage relationships with event vendors and agencies. Coordinate with internal teams for seamless execution of campaigns. Key Skills & Competencies Hands-on experience in BTL marketing strategies. Strong project management and execution skills. Data-driven approach to campaign analysis. Preferred Qualifications & Experience Bachelors or Master’s degree in Marketing or related fields. Experience in event planning and execution. Understanding of consumer behavior and local market dynamics.