Job Description

Role & responsibilities Marketing responsibilities: Drive Digital Marketing Activities for Project Business - Ideation and Strategic Content, Deployment and plan, Execution of digital campaigns, Competition Tracking and Benchmarking and Website Content update Lead Management of Project Business - Drive Digital enquiries through various online mediums effectively (Website, Indiamart, Email, Virtual Forums and Digital Campaigns) and responsible for Sales conversion Content Marketing activities ensuring up to date content in website, case studies, direct mailers, Blogs etc. Capture customer VOC and report market insights Technical assistance to sales team across the regions along with technical Presentation to large customer gatherings Capturing market intelligence, competitors movements, market size, potential and share Ensure surveys periodically to measure customer satisfaction for further improvement Capture key inputs of business analyze them suitably and present every month Business Analytics, Forecasting and some knowledge of Power BI Drive strategic growth initiatives for sustainability of business