Assistant Manager - Offline Activations and Partnerships

Job Description

New Acquisition Engine Creation: Identify and evaluate opportunities for new acquisition sources o ine, leveraging market research and consumer insights. Identify and establish strategic partnerships with relevant organisations or brands to amplify reach and impact. Event planning & execution: Plan, coordinate & execute various o ine activations such as pop up events, kiosk setup, society activations, clinic activations & other experiential marketing campaigns. Partnership management: Identify potential partners that align with the brand s values and objectives. Negotiate and manage partnership agreements, maintaining strong relationships with partners, stakeholders and vendors. Provide direction to external vendors and their teams ensuring smooth onboarding and execution of said campaign. Identify best t non-corporate partners (NGOs, elder care) & stitch an onboarding strategy for the partner. Campaign management: Work closely with the marketing team to integrate o ine activities with brand guidelines, budgetary guidelines - track performance providing regular reports, updates and insights to stakeholders. On-ground activations & adherence: Conduct regular eld visits to understand campaign execution and running in accordance with terms discussed. Ensure sanity in locations and no issues. Working with external agencies to increase ground footprint in tier III, IV and drive order volumes. Qualifications: Bachelor s degree in Marketing, Business, O ine events Management, or a related eld. 3-5 years of experience in event planning, o ine marketing, or partnership development. Proven track record of successful o ine activations and strategic partnerships. Strong project management skills with the ability to multitask and meet deadlines. Excellent negotiation, communication, and interpersonal skills. Creative thinker with a passion for experiential marketing and brand storytelling. Ability to travel and work exible hours as campaign requirements. Pro ciency in Microsoft O ce Suite. Bonus if you have previously worked in healthcare or in the NGO space.