Assistant Manager- Public Relations

Job Description

DESIGNATION : Senior Executives/Assistant Manager REPORTING TO : AVP- South MAJOR RESPONSIBILITIES Manage external communication and public relations for clients and influence stakeholder perception about the company. Drive the brand story right from identifying the stories, preparing the narratives, identifying appropriate channels and delivering the right media mix. Look at out of the box initiatives to enhance reputation, media visibility and positioning of the Company and its brand(s). Engage and manage relationships with the media/journalists on behalf of the clients. Team management : build and expand teams, mentor juniors; train freshers as part of their career growth OPERATIONAL ROLE & RESPONSIBILITIES / KRAS Client Servicing (25%) Ensuring daily contact with the client Daily / weekly research on client / competition, understanding client business & business imperatives Supporting the account lead from time to time Generating pro-active media stories Developing media & PR plans Identify and provide relevant inputs for media stories, regular participation in industry stories Finalise reports (Event / Month / Quarter) Maintain daily client for operations and media related work Finalisation of press release, background information, product notes, bio-profiles etc. Develop pitch notes, briefing documents (except as specified otherwise) Creating first drafts of FAQ's, Authored Articles, media quotes, reviews, plans, media profiles and Q&A's Research primary & secondary information related to clients products and services for media pitching. Media Relations (50%) Daily engagement with journalists: Media relations across mainline, financials, wires, television, online, trade and new media Identify and deliver regular media opportunities based on client sectors Regular updation of media list with the most recent journalist covering a particular client sector Daily/weekly media intelligence gathering and reporting back to the client / internal teams Building favourable relationships with journalists for the benefit of organisation Proficiency and relationships with regional language media will be an added advantage Reports & Processes (25%) Ensure timely delivery of daily reports, weekly reports, month reports, reviews and plans Ensure WIP meetings, daily/monthly planning calls are done Ensure MOM are shared within 48 hours with the client QUALIFICATIONS AND CREDENTIALS Graduate in any discipline Masters in Mass Communication or MBA will be an added advantage Good command over verbal and written English Understanding of local media landscape Proficient in MS Office especially Word, PowerPoint and Excel Candidate with experience in working with the Technology Media will have an added preference