Assistant Manager - Revenue

Job Description

About The Role We are seeking a dynamic and results-oriented Revenue Manager to drive significant revenue growth and optimize our monetization strategies for Purplle’s Private label. As a key member of our revenue team, you will be responsible for developing and executing comprehensive revenue-generating initiatives across all customer touchpoints. You will leverage data-driven insights, market trends, and a deep understanding of e-commerce best practices to identify opportunities, implement effective strategies, and exceed revenue targets. This role requires a strategic thinker with strong execution skills, excellent analytical abilities, and the ability to collaborate effectively across various departments. Responsibilities Develop and Execute Revenue Strategies: Create and implement comprehensive revenue generation strategies aligned with the company's overall business objectives and growth targets. This includes optimizing pricing, promotions, merchandising, and customer acquisition led offerings. Drive Sales Growth: Identify and pursue opportunities to increase sales volume, average order value (AOV), Gross margins and category share. Pricing and Promotion Optimization: Develop and manage pricing strategies, promotional campaigns, and discount structures to maximize revenue and profitability while remaining competitive with 3rd party brands. Merchandising Strategy: Collaborate with the merchandising team to optimize product placement, cross-selling, and upselling strategies to drive higher conversion rates and AOV. Data Analysis and Reporting: Monitor, analyze, and report on key revenue metrics, providing insights and recommendations for continuous improvement. Utilize data to identify trends, opportunities, and areas for optimization. Cross-Functional Collaboration: Work closely with brand, marketing, merchandising, pricing, design and sourcing teams to ensure alignment and effective execution of revenue-generating initiatives. Qualifications Bachelor's degree in Business Administration, Marketing, Engineering, Economics, or a related field. A Master's degree is a plus. 2 + years of progressive experience in category, brand or revenue management, e-commerce, or a related field, with a proven track record of driving significant revenue growth. Deep understanding of e-commerce business models, online sales processes, and digital marketing strategies. Strong analytical and problem-solving skills with the ability to interpret complex data and translate it into actionable insights. Proficiency in using data analytics tools(MS-Excel is a must) Excellent communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across different teams. . Familiarity with pricing strategies is a plus About Company Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences. Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 8 exclusive stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials. What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach. In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures. With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty. Show more Show less