Associate Director - Marketing Excellence / Digital - Communication

Job Description

- Leads the development of an external image program to increase the familiarity and favorability of the organization across key customer segments. - Works closely with the Senior Leadership Team to create, develop and implement a strategic and tactical integrated marketing plan for the organization. - Must work across boundaries with different lines of business, and with regional leaders to develop key strategies, plans and tactics to increase the organization's image and reputation. - Maintains responsibility for the positioning of the corporate brand externally. - Leads cross-divisional marketing team(s) to create, operationalize, and implement the integrated marketing plan. - Designs and implements a Digital program. Candidate Background- - Minimum 15 years of proven ability in strategic analysis and marketing with at least a few years of exposure to Advertising/media agencies - Exposure to Healthcare / Pharma industry would be preferred - Knowledge of FMCG, Agency and research would be an added advantage- Exposure to current Digital frameworks and methodologies