Job Description

IIMU is looking for candidates for the position of Associate Manager/Manager-Marketing, Executive Education on a contract basis for a period of 2 years initially and renewable based on the performance upto two years. He/she should be a dynamic and forward-thinking professional with a strong background in business development, strategic planning, and leadership especially in executive education or training. The ideal candidate should have solid skills in digital marketing, working with partners and stakeholders, and designing programs. The candidate will play an important role in shaping and carrying out the vision of the Executive Education (ExEd) and help grow its reach through creative marketing and outreach efforts. S.No Details Description 1 Position Associate Manager/Manager - Marketing, Executive Education 2 Number of posts 1 (One) 3 Reporting Sr. Manager, Executive Education 4 Udaipur 5 Key internal external stakeholders Executive Education Committee, program faculty, program participants, and corporates/organizations seeking executive education programs 6 Key responsibilities Strategic Planning Execution : Develop and implement annual and long-term strategic plans for both open and customized Management Development Programs (MDPs), aligned with institutional goals. Corporate Outreach Lead Generation : Identify and target potential corporate clients across industries through networking, referrals, cold outreach, and industry events. Build a robust sales pipeline of customized training opportunities. Client Needs Assessment : Engage with senior HR, LD, and business leaders to understand organizational challenges and skill gaps. Translate these into actionable training solutions aligned with client objectives. Program Development Collaboration : Collaborate with faculty and subject matter experts to co-create impactful and industry-relevant MDPs, ensuring customization as per client needs. Digital Marketing Outreach : Lead the development and execution of digital marketing strategies, including SEO, SEM, social media, content marketing, and email campaigns to promote MDP offerings. Leverage analytics to drive data- informed decisions and campaign improvements. Innovation Continuous Improvement : Stay updated on trends in executive education and digital learning; implement innovative practices to enhance program reach and impact. Collaboration with Marketing Team : Design and execute corporate-targeted marketing campaigns, including brochures, digital ads, webinars, and newsletters, to create brand awareness and demand for customized programs. Sales Performance Analysis : Analyze sales metrics, revenue trends, and client acquisition data. Report on performance against business targets and recommend corrective actions where necessary. Client Retention Upselling : Ensure high satisfaction through post-training feedback and follow-up. Identify opportunities for repeat business or expanded engagements (e.g., leadership academies, long-term interventions). Proposal Development Contracting : Collaborate with internal teams to draft detailed proposals, MoUs, and contracts. Ensure pricing strategy is aligned with institutional objectives while remaining competitive in the market. CRM Sales Funnel Management : Maintain accurate records of leads, client interactions, and deal stages in the CRM system. Track conversion rates and identify areas for improvement in the sales process. Other Responsibilities : Undertake any other responsibilities as assigned by the Chairperson (Executive Education) or institutional leadership. 7 Educational Qualification Postgraduate in any discipline, preferably MBA from a reputed institute, or equivalent. 8 Min. experience required At least 8 years of experience in customer/corporate interface; and/or experience in Academics Administration from reputed educational institutes is desirable. Desired experience in education /training/hospitality sector is desirable, but not compulsory. Hands-on experience in the field of Digital Marketing is a must. 9 Technical competencies required Excellent oral and written communication Analytical skills Proficiency in the use of computers and CRM software 10 Behavioral competencies required Positive attitude and initiative Result orientation Innovative mindset Interpersonal effectiveness Team player Client focus 11 Contract period The contract will be for an initial period of 2 years, renewable thereafter based on performance. 12 Expected CTC Rs. 90,000 1,10,000 per month depending on candidate qualifications, experience, and suitability. 13 Mode of application The applicants are requested to apply online through the link provided on the Institute s website. under the JOBS tab. 14 Last date of application Interested candidates should apply at the latest by May 22nd, 2025 General Instructions to the Candidates The completion of the period of the contract will not confer any right for further extension, regularization, or permanency at the Institute. The candidates applying for the above post should ensure that they fulfill all the eligibility conditions for the post. Their admission to any stage of the selection process will be purely provisional, subject to confirmation that they satisfy the prescribed eligibility conditions. Merely issuing an interview call letter to the candidate will not imply that his/her candidature has been found eligible. Candidates must be citizens of India. Persons who have migrated from Pakistan with the intention of permanently settling in India or subjects of Nepal are also eligible, but in their case, a certificate of eligibility from the Government of India will be necessary for appointment. Such candidates should apply to the Government of India in the Ministry of Home Affairs for the necessary certificate and furnish satisfactory proof of having so applied. The prescribed qualifications are minimum and unless specified, they are required for consideration for the post, even if the higher qualification has been acquired and the mere fact that a candidate possesses the same will not entitle him/her to be called for an interview. The Institute reserves the right to restrict the number of candidates for written / skill test/interviews to a reasonable limit based on qualifications, level, and relevance of experience higher than the minimum prescribed in the advertisement and other academic achievements. The Institute also reserves the right to reject any or all the applications without assigning any reasons thereof. Calling a candidate for a test/interview merely indicates that it is felt that he/she, with others, may be suitable for the post and conveys no assurance whatsoever that he/she will be recommended or selected or his/her conditions specified in the application will be accepted. Candidates will be shortlisted for a Test/Interview based on the information provided by them in their online applications. They must ensure that such information is true. If at any subsequent stage or at the time of the Test/Interview, any information given by them or any claim made by them in their online applications is found to be false, their candidature will be liable to be rejected. The Institute shall verify the antecedents or documents submitted by a candidate at any time at the time of appointment or during the tenure of the service. In case it is detected that the documents submitted by the candidates are fake or the candidate has clandestine antecedents/background and has suppressed the said information, then his services shall be liable to be terminated. In case of any inadvertent mistake in the process of selection which may be detected at any stage, even after the issue of the appointment letter, the Institute reserves the right to modify/ withdraw/ cancel any communication made to the candidates. The Institute has a right to decide the mode of screening and testing the applicant for shortlisting and selection. The Institute solely reserves the right not to fill any advertised position without assigning any reason. Only shortlisted applicants will be contacted. No correspondence whatsoever will be entertained from candidates regarding the conduct and result of the test/interview and reasons for not being called for an interview. Canvassing in any form will be a disqualification. The crucial date for determining the eligibility criteria for all candidates in every respect shall be the prescribed closing date for submission of the online application. Any corrigendum/clarifications on this advertisement, if necessary, shall be uploaded on the website and no separate communication will be sent for this purpose.