Job Description

We are hiring for one of our Global brand for the role of Marketing Associate-Offline Marketing & Sales Enablement. PFB the details: Product: Tyres Role: Marketing Associate-Offline Marketing & Sales Enablement Location: REMOTE Experience: 2+ Years Key Responsibilities Offline Marketing Initiatives Manage procurement of marketing materials such as brochures, promotional items, and point-of-sale displays. Maintain a comprehensive vendor directory and source high-quality promotional items to support marketing campaigns. Collaborate with the sales team to develop customized marketing collaterals and tools to support their regional efforts. Plan and execute regional marketing campaigns tailored to the needs of local markets. Oversee the launch of new product lines or patterns, ensuring successful market introduction and promotion. Support and execute brand activations, including dealer events, trade shows, and other promotional activities to increase brand awareness and engagement. Oversee the implementation of promotional campaigns, including trade shows, exhibitions, and dealer programs. Customer Relationship Management (CRM) Manage customer lists and segmentation to ensure accurate targeting of communications. Develop and maintain a communications calendar to engage customers consistently with relevant updates, offers, and campaigns. Monitor and manage all community inboxes and form queries, ensuring timely responses and resolution of customer inquiries. Budget Management Ensure all activities remain within approved spending limits. Support Marketing Manager to conduct monthly budget reconciliations to address and rectify overspending or underspending. Cross-Team Collaboration Work with cross-functional teams to align offline marketing efforts with broader brand strategies. Coordinate with vendors and suppliers to ensure timely delivery of marketing materials. Support sales team in tracking and reporting the impact of marketing initiatives on their efforts. Qualifications and Skills Education: Bachelors degree in Marketing, Business Administration, or a related field. Experience: 1-3 years of experience in marketing, with a focus on offline marketing, CRM, or a related role. Experience working in the automotive or B2B industry is a plus. Technical Skills: Proficiency in CRM tools and platforms. Strong knowledge of Microsoft Office Suite (Excel, Word, PowerPoint). Familiarity with marketing automation tools is a bonus. Soft Skills: Excellent communication and interpersonal skills. Strong organizational and multitasking abilities. Attention to detail and a proactive attitude. Ability to work in a fast-paced, collaborative environment. Interested candidates may share their CV at: anisha.rana@randstad.in OR WhatsApp: 7973641471