JOB DESCRIPTION DIGITAL MARKETING MANAGER As a Digital Marketing Manager in Real Estate, you'll develop and execute digital marketing strategies to promote properties and attract buyers, leveraging platforms like social media, email, and SEO/SEM to drive sales and increase brand visibility while analyzing campaign performance and staying current with industry trends. Key Responsibilities: Strategic Planning: Develop and implement comprehensive digital marketing strategies aligned with real estate goals and market trends. Campaign Management: Plan, execute, and optimize marketing campaigns across various digital channels, including social media, email, SEO/SEM, and online advertising. Content Creation: Develop engaging and informative content for websites, social media, email, and other digital platforms. Social Media Management: Manage and grow social media presence, build engaging communities, and monitor brand reputation. SEO/SEM: Implement and optimize SEO/SEM strategies to improve online visibility and drive organic traffic. Email Marketing: Develop and execute email marketing campaigns to nurture leads and drive conversions. Performance Analysis: Track and analyze campaign performance using analytics tools, identify trends and insights, and optimize strategies for better ROI. Budget Management: Manage and allocate marketing budgets effectively, ensuring efficient resource allocation. Collaboration: Work closely with sales teams, developers, and other stakeholders to achieve marketing objectives. Staying Up-to-Date: Keep abreast of the latest digital marketing trends and technologies to maintain a competitive edge.

JOB DESCRIPTION PORTFOLIO MANAGER A portfolio manager in a real estate company is responsible for overseeing and managing a collection of real estate assets or properties owned or managed by the company. Their main goal is to optimize the financial performance and strategic value of the portfolio. Here's a brief breakdown of their key responsibilities: 1. Asset Selection and Acquisition: Portfolio managers are involved in identifying and acquiring properties that align with the company's investment strategy. This includes market research, due diligence, and financial analysis to ensure the properties meet the company's risk-return profile. 2. Risk Management: They assess and mitigate risks across the portfolio, ensuring that properties are diversified and that there are strategies in place to minimize potential losses. This might involve evaluating market conditions, tenant risks, and economic factors. 3. Performance Monitoring: They regularly monitor the performance of the properties in the portfolio, including evaluating rental income, occupancy rates, property expenses, and market trends. Their goal is to ensure that the portfolio is achieving its financial objectives. 4. Maximizing Return on Investment (ROI): Portfolio managers develop strategies to improve the profitability of properties, such as implementing cost-saving measures, increasing occupancy rates, or renovating and repositioning assets to increase value. 5. Disposition and Sales: They may make decisions about selling properties that no longer fit the portfolios strategy, or when it is financially advantageous to do so. 6. Stakeholder Communication: Portfolio managers communicate regularly with investors, stakeholders, and senior management to provide updates on portfolio performance, market trends, and any strategic shifts. 7. Strategic Planning: They contribute to long-term portfolio strategies, including expansion into new markets, property renovations, or the development of new investment opportunities.

JOB DESCRIPTION ASSISTANT GENERAL MANAGER (AGM) An Assistant General Manager (AGM) in a real estate company plays a key support role, working under the General Manager (GM) to ensure the smooth operations of the company or a specific division. The responsibilities and role can vary depending on the company's structure, but here are the general duties: 1. Operational Support Assist in overseeing the daily operations of the company, including property management, leasing, sales, and maintenance. Help implement company policies and procedures to ensure efficiency and compliance with laws and regulations. 2. Team Management and Coordination Supervise and support department heads, such as property managers, leasing agents, and administrative staff. Coordinate activities between departments to ensure alignment and smooth communication. 3. Financial Oversight Assist in budget preparation and financial planning for property acquisitions, maintenance, and development. Help monitor and manage the financial performance of properties or divisions within the company, ensuring profitability. 4. Client Relations and Customer Service Build and maintain strong relationships with clients, investors, tenants, and other stakeholders. Handle customer service inquiries, complaints, or issues, ensuring high levels of satisfaction. 5. Strategic Planning Work alongside the GM in developing and implementing strategies for growth, investment, and portfolio management. Provide input on market trends, opportunities, and risks to aid decision-making. 6. Project Management Oversee and manage special projects or property developments, ensuring they stay on track and within budget. Ensure that any new real estate developments or acquisitions align with the company's goals. 7. Reporting and Documentation Prepare and present regular reports on property performance, financial status, and operational efficiency to senior management or the GM. Ensure that all legal and compliance-related documentation is in order. 8. Compliance and Risk Management Help ensure that the company adheres to all real estate regulations, zoning laws, and building codes. Assist in assessing and managing risks associated with property management, investments, and tenant relationships. In short, the Assistant General Manager in a real estate company acts as a support leader, assisting in managing daily operations, financials, client relationships, and strategic initiatives, all while ensuring the companys objectives and targets are met.