The Business Development Executive is responsible for the sales performance and the profitability of the Traditional Trade / General trade Channel (as defined by Nivea India) for the assigned Territory within a region (defined by Nivea as North, East, West, South and Central). He/she assist the Area Sales Manager (ASM) in delivering the overall regional sales objectives, supervises, fine-tunes and monitors the execution and takes pro-active initiatives to cease every opportunity to increase the sales in accordance with the companies' policies and strategies.He/she heads and coaches the distributor Sales Team in the territory. It is his/her obligation to form an efficient and effective team that is perfectly cooperating with all internal and external partners.Role & responsibilities To achieve volume and value objectives of the assigned territory within budget, time and policy parameters through efficient control of the network under chargeExecuting the agreed strategic alliances with key outletsTimely implementation and follow-ups for monthly activity/ promotions specific to outlet and chainLiaison with Merchandising team for branding activities at storesOperating all Schemes & Promotional Activities (Marketing & Sales) as per prior approvals and discussed during the monthly review meetingsResponsible for Controlling Dominant shelf space in the Key AccountsManaging health of distributor channel on a monthly basisAssisting the Area Sales Manager at Sales forecasting Brand and SKU wise while looking at the Market PotentialTraining & Development of distributor sales team, providing timely feedback in the market & through monthly review and meetingsPreferred candidate profile Strong communication and negotiation skillsSound forward thinking and planning skillsAnalytical skills to handle complex situationsTaking the full responsibility for decisions and repercussionsClear commitment and vision to steer the distribution teamFinancial ResponsibilitiesDocumentation of outlet expenses (damages, trade schemes, promotional expenses, visibility expenses) on a monthly basis for audit purposesSettling distributor and outlet claims (within stipulated timeframe)Submitting NOCs (No Objection Certificate)from distributors on a quarterly basisfrom Traditional Trade stores on an annual basisEfficiency tracking of all the investments and promotions in all the outletsDistributor ResponsibilitiesEnsure all planned distributors in the zone are appointed in time and are operational through proper coordinationEvaluate the performance of the distributorsResponsible for destroying damaged/ expired goods in physical presence at distributor premises with prior approval Managing health of distributor channel on a monthly basis: Speed of claim settlement Monitoring damages as a percentage of sales Maintaining sales and stock register Generating primary orders to maintain adequate stock levels at any given point Generating weekly indent to maintain healthy sales skew for the month Maintaining distributor MIS according to company normsEnsure optimal distribution cost by reviewing Routing & Scheduling on a quarterly basisMonitoring inventory control, thereby ensuring ready availability of the stock as per the market demand and implement effective logistic strategiesAppointment of DSR, Salesforce by identifying gap and for optimizing width & Depth of Distribution Outlet ResponsibilitiesEnsure gold standard merchandising (display / visibility) by executing set planogramMaintain a database of all Traditional Trade outlets (administrative, commercial, business details)Plan a regular (monthly) journey plan for regional Traditional Trade personnel with ASMMaintain company assets in Traditional Trade outletsEnsuring timely Implementation of Visibility, Promotional Schemes, and Display of POP material, Banner, Billboard Etc.Plan and implement promotional campaigns suiting the customer segments in the local market responsible for utilization of promotional budgets for the territoryCompetition Tracking ResponsibilitiesReviewing and interpreting the competition after in-depth analysis of market information to fine-tune the marketing strategiesEnsure proper and immediate feedback for appropriate and timely actionReporting ResponsibilitiesMeet all reporting schedules to ensure accuracy of informationMonitor results on weekly / monthly basis to determine deviations from plans and take necessary corrective actionsAdministrative reporting to the Area Sales Manager of area concernedKeep track of Secondary Sales, and regularly conduct reviews with extended sales teamResponsible for MIS reporting with online IT enabled systemRequired Qualification:Education: Graduate in any principleDegree / Diploma in Business Management or related subject preferred3+ years of experience in SalesMinimum 2 years responsibility for handling Traditional Trade in IndiaPC Know-how: Good Microsoft-Office skillsLanguages: Basic command of spoken and written EnglishSecrecy:The incumbent is strictly obliged to keep company-information as a secret, especially after termination of the labor-relation.Organization:The Business Development Executive reports to the Area Sales Manager.Main Contacts:Internal:All staff of NIVEA IndiaExternal:Distributors and retail clientsThis job description is a general guideline for the scope of the position. It can neither cover the total, detailed scope of the job, nor does is it meant to stay unmodified and static for a longer period of time, since the business environment is constantly developing. In this respect the job description is a dynamic framework that cannot be claimed to be conclusive by neither the employee, nor by the employer.