Bliss Marcom is looking for Email Marketing & Lead Generation Specialist to join our dynamic team and embark on a rewarding career journey We are currently seeking a talented Email Marketing Specialist to join our dynamic marketing team As an Email Marketing Specialist, you will play a crucial role in developing and executing email marketing strategies to drive customer engagement, retention, and sales Responsibilities:Develop and implement email marketing campaigns that align with our brand objectives and target audience Create engaging and persuasive email content, including copywriting, designing, and formatting Segment email lists based on demographics, behaviors, and preferences to ensure targeted communication Monitor and analyze email performance metrics, such as open rates, click-through rates, and conversion rates, and optimize campaigns accordingly Collaborate with cross-functional teams, including design, content, and analytics, to ensure seamless execution of campaigns Stay up-to-date with industry trends and best practices in email marketing to continually improve campaign effectiveness