Brand Content Strategist [Upto 9L]

Job Description

Pay-scale : Up to 9L (Depending on talent & experience) Experience : Minimum 3 years of experience in short-form Digital Copywriting | Start-up experience is preferred. Education: Graduate from a top-tier institute (all streams welcome) Location : Work From Home + Occasional Travel (for content creation) Full Time Opportunity (Freelancers do not apply) Who are we? Market Leaders : We are one of India's largest food delivery companies, our portfolio includes brands like BOX8 (India’s largest chain of North Indian meals) and MOJO Pizza (India's largest homegrown pizza delivery chain) Unparalleled Growth : We are at a revenue run-rate of 600+ Cr with a 50% CAGR & are valued at 4000 Cr. A Profitable Company : We are one of the very few profitable start-ups! This gives us a platform to do the best work of our lives without worrying about the next fund raise. Funded by Legends : We're funded by the top VC/PE funds- Tiger Global, A91, IIFL & Mayfield. They have been behind the success of large internet companies like Flipkart, Zomato, Ola etc. Aggressive Expansion : We run 350+ Cloud Kitchens & 12 Brands in 7 cities: Mumbai, Pune, Bangalore, Delhi NCR, Hyderabad, Chennai & Kolkata. We aim to open 100 new kitchens every year! Amazing Team : Our founders are alumni of IIT Bombay and IIT Kharagpur. Our leadership team is from the top colleges- IITs, IIMs & CA rankers. On a side note, absolutely no-one from the leadership team has left us in the last 5 Years. Why Join us? An opportunity to join a small lean team Be part of a 10X scale-up journey over the next 5 years Work closely with the top management and founders, learn from the best See the real-time impact of your work on business What will you do? Content for Multiple Channels : Create attention-grabbing content for brand launches, marketing campaigns, push notifications, website/app, whatsapp, emailers, digital, print, outdoor. Experience in short-form content writing is mandatory. Content Strategy : Positioning and building online brand presence/awareness, from scratch. Constantly analyze and up our communication game with consumers (on all of the above mentioned platforms). Live and breathe social : Stay on top of topical trends, moments, tools & opportunities. Influencer Collaborations : Build & manage relationships with influencers (Nano/Micro/Macro) across social platforms. Handle end-to-end campaign execution, from negotiating influencer contracts to scripting, delivering food, and ensuring content quality. Numbers Nerd : Analyze & track campaign performance, offer insights for optimization. Community Engagement : Manage brand profiles, post regularly & engage with the audience through stories, comments. Original Content Creation : Ideate, shoot, create original content for Social Media to build engagement. Should be well-versed with using tools like Canva to bring ideas to life quickly & effectively. Trailblazer Mindset : Bring fresh, bold ideas to the table. Show more Show less