Brand Development Manager

Job Description

Role & responsibilities:- 1. Brand Strategy & Market Positioning: Develop and implement branding strategies to position the company as a trusted name in the rice export industry. Conduct market research to identify opportunities, trends, and competitive positioning. Create and maintain brand guidelines for consistent messaging and visuals across all platforms. 2. Marketing & Digital Presence: Develop and execute digital marketing campaigns (social media, SEO, email marketing, content marketing) to enhance global reach. Oversee the development of marketing collaterals , product catalogs, packaging, and promotional materials. Manage and optimize the companys website, social media presence, and online reputation . 3. Business Development & International Expansion: Identify and build relationships with international buyers, distributors, and trade organizations . Participate in global trade fairs, exhibitions, and B2B meetings to promote the brand. Develop strategic partnerships for market entry and expansion in key regions. 4. Product Branding & Quality Assurance: Work closely with R&D and operations teams to ensure high-quality product packaging and branding for export markets. Oversee compliance with export regulations, labeling, and certifications for international trade. Develop unique brand messaging that highlights the companys commitment to quality and authenticity. 5. Sales & Revenue Growth Support: Align branding efforts with sales and distribution strategies to drive revenue. Monitor sales performance, customer insights, and ROI of marketing campaigns . Work with the sales team to develop marketing materials for client engagement . 6. Data Analytics & Reporting: Analyze market trends, customer feedback, and competitor activities to refine branding strategies. Track KPIs, lead generation metrics, and campaign performance . Prepare reports and presentations for senior management on brand performance. Preferred candidate profile:- Candidate must have at least 10 year working Experience in Brand Development. Perks and benefits:- Fixed Salaries.