Brand Executive

Job Description

RESPONSIBILITY • Overall marketing strategy for given product. • Coordinate product promotion for existing / new products. • Brand strategy, product & profitability study. • Current product performance, need gap analysis . • Segment market potential. • Market research & study for entering new segments with existing & new products. • Leading events as a channel at Shiprocket. • To support the brand lead in all activities related to the brand, specifically • Compilation of all brand and competitor related information • Marketing communication & product planning • Handling coordination and holding of events - on-ground branding, partnerships, sponsorship, etc. Skills Required • Applicant must have worked in the domain of brand management with understanding of brand positioning and communication development process. • Exposure to media planning. • Deep knowledge of both plan and executing owned events • Sound understanding of media, BTL, and digital is required for the role of evaluation of various proposals. • Applicant must be able to conceive a campaign and navigate various agencies to provide an apt solution for the campaign. • Applicant should have keen interest to learn and must be adaptable to work around challenging business situations. • Experience of B2B SAAS platform is preferred Interested folks can share CV at shweta.yadav@shiprocket.com