Brand Manager/ Bangalore/ Deccan Herald

7 - 12 years

11.0 - 14.0 Lacs P.A.

Bengaluru

Posted:3 months ago| Platform: Naukri logo

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Skills Required

manage eventspartnershipsactivationsRevenue Management

Work Mode

Work from Office

Job Type

Full Time

Job Description

Manager Brand - Deccan Herald/Prajavani Responsible for managing both the print and digital brands Minimum 9 years of experience in marketing and brand roles, preferably from the media industry. Qualification : Postgraduate MBA with specialization in Marketing. Proficiency in digital marketing. Location : Bengaluru Job description -Develop the overall brand strategy and brand architecture for Deccan Herald/Prajavani print and digital business -Build a strategic road map for a winning brand portfolio for Deccan Herald/ Prajavani print and digital businesses -Develop campaigns and communication messaging for B2C, B2B and Product initiatives -Manage events, activations & strategic partnerships, reader engagement programmes effectively to maximize readership, reach and revenue. -Work on creating and managing new and existing annual brand IP's. Help sales and brand solutions team with desired support on presentations, and other revenue opportunity areas. -Providing consumer insights on both product (content/design) and brand -Manage brand budgets and product cost control within norms -Create a road map for B2B strategy among media fraternity -Work on specific corporate brand building projects -Effective interactions with key internal departments to deliver on marketing projects and results, with maximum efficacy Who are we looking for: Someone who can bring in the desired passion and energy to drive the brand and strive for tangible results Someone who is not averse to taking risks and loves to try new ideas A team player who can work seamlessly with internal and external teams and ensures flawless execution Share your resume to neesha.srinivas@printersmsyore.co.in. Only the right fit will get a response.

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