Job Description

Role & responsibilities - Responsible for Brand building of the assigned brand - Responsible for growth and profitability of the Brand - Develop Marketing programs - Consumer Insighting for brand strategy - Media planning & execution of ATL & BTL for the brand - Lead communication development on the brand - Create Brand equity and loyalty among target consumers using innovative methods - Product promotion through Market communication, Media and Sales visibility Key Competencies : - Leads Communication, Media strategy and Planning his/ her business - Provides strategic, visionary leadership - Creates strong brand equities - Has strong consumer Understanding - Manages and implements Projects with excellence - Is creative and innovative - Takes -risk and makes a difference in the Brand, Business - Project Management