Job Description

Role & responsibilities - Continuous immersion with customer and channel to bring about insights and counter measures for the smooth functioning of the brand. - Unearth insights from primary & secondary research and be the voice of consumer logic. - Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues - Collaborating with creative/advertising / Market research agencies to create communication strategy and define brand positioning & creation of brand voice - Driving Thought leadership through driving key innovations on Brand Roadmap - Create the marketing calendar; devise and execute monthly and quarterly marketing plans across offline and online media to meet the desired communication objectives - Own and drive brand partnerships, handle strategic and day-to-day brand development projects - Translate brand strategies into brand plans, brand positioning and go-to-market strategies - Work with creative agencies, production houses and media buying agencies to ensure that quality communication is rolled out across touchpoints - Complete oversight from brief to output for all campaigns - Driving Innovations to create differentiation - Create visibility to drive TOMA and preference for the brand - Management of workflows & timelines for development of campaigns - Effectively monitors the routine functioning of brand with strong focus on planned target achievement - Monitoring of spends and spend efficiency. - Closely interact with the sales teams to understand gaps and requirements to achieve the deployed targets and implement counter measures to mitigate risks. - Measure and MIS creation of all marketing campaigns, and assess against goals (ROI and KPIs) Preferred candidate profile