Brand Manager

Job Description

Company Description: Shaka Harry is India’s most exciting plant protein brand, backed by MS Dhoni and global investors. We’re on a mission to make everyday meals healthier and more delicious through innovative, protein-rich foods. Built by Liberate Foods, a future-focused food company, we create purpose-driven brands with global potential. About the Role: We're hiring a Brand Manager to define the voice, vibe, and visibility of Shaka Harry across India and the US. You'll lead campaigns, content, and partnerships that build lasting consumer love. Key Responsibilities: Own end-to-end brand positioning, including tone of voice and identity across touchpoints. Plan and execute brand campaigns for product launches and key moments. Lead content calendar and own Instagram, YouTube, and influencer strategy. Track trends and consumer insights to shape storytelling and innovation. Manage external creators, designers, and agencies to execute with speed and style. Requirements: 4–6 years of experience in consumer brand marketing, ideally in D2C or FMCG. Strong creative instincts, with hands-on experience in content execution. Digital-first mindset with an eye for platform trends and performance. Compensation: INR 18–20 LPA + ESOPs Show more Show less