Brand Manager - Product Marketing - B2B SaaS

Job Description

Responsibilities:- Design and lead brand awareness campaigns, ensuring they align with business goals and convey our brand message compellingly.- Develop, design, and optimize landing pages to ensure brand consistency and optimize user experience. - Oversee omnichannel marketing efforts, ensuring a seamless and consistent brand experience across all touchpoints.- Craft and manage a social calendar, planning content and campaigns that amplify our brand voice and engage our audience. - Own the customer lifecycle, from awareness and consideration to loyalty and advocacy, ensuring a branded experience throughout.- Implement and refine strategies for social selling, leveraging platforms to drive revenue and strengthen brand positioning.- Analyze brand performance metrics, leveraging insights to refine strategies and drive continuous improvement.- Coordinate with the creative teams to develop branded materials, from promotional collateral to digital assets.- Stay updated with industry trends and competitor strategies, ensuring the organization remains at the forefront of branding excellence. What you bring:- Bring your 4+ years of marketing experience, showcasing your deep understanding of the field.- Leverage your 4+ years of experience in digital marketing agencies, publishers, or ad tech platforms, highlighting your diverse expertise.- Proven experience in marketing, preferably in the technology industry or a related field.- Strong understanding of marketing principles and strategies, with a focus on product positioning, messaging, and go-to-market execution. - Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling customer-centric messaging.- Ability to collaborate effectively with cross-functional teams, including product management, sales, and creative teams.- Analytical mindset with the ability to gather and interpret market data and customer insights to inform brand strategies. - Strong project management skills and the ability to manage multiple priorities and deadlines in a fast-paced environment.- Results-oriented mindset focusing on driving brand awareness, product adoption, and revenue growth.- Proficiency in marketing tools, design software, and platforms, such as CRM systems, marketing automation platforms, analytics tools, and landing page builders.- BS/BA in Marketing, Business Administration, or a related field (or equivalent experience).