Brand Manager

Job Description

Role & responsibilities 1. Brand Strategy & Planning: Plans, implements, and executes successful consumer and trade marketing programs, covering brand strategy, market positioning, pricing, and promotions. Contributes to the annual brand planning process. Sets the brand planning calendar, coordinates cross-functional activities, manages timelines, and ensures timely completion of all deliverables. Acts as the brand champion and expert, ensuring brand integrity. Leads the development of strategies and objectives for building and executing year-round brand engagement. 2. Brand Profitability : Takes ownership of the brand P&L, ensuring the brands margins improve throughout its life cycle. 3. Consumer Insights & New Product Development : Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development and marketing initiatives. Collaborates with the sales team to develop specific strategies for target markets/products. Demonstrates digital savviness and a commitment to quality. Leverages digital tools to measure marketing activities and provides strategic recommendations based on trade and consumer promotion analysis. Monitors product quality compliance and reviews testing reports. Preferred candidate profile i) KNOWLEDGE, SKILLS & EXPERIENCE MBA with specialization in Marketing from a top institute 6+ years in Brand Management Ability to develop clear and sharp brand positioning and express the same through design, digital communications and POS strategies Develop brand architecture which is in sync with the business strategy and the brand positioning strategy. Experience of handling and growing a consumer brand and new brand launches. Expert levels of analytical capability and thorough understanding of market research and consumer surveys An innovative yet practical leader with great organizational skills ii) KEY PERFORMANCE INDICATORS Brand growth (volume, value, Profitablity) Brand image improvement (net promoter scores and other brand equity measures) Efficiency of spends and budgetary controls Innovations and new launch success Good networking and working relationships built at work and with internal and external entities. Please share your updated CV at email : team2@sysfol.com with the following information.