Brand Marketing Associate – USA Market

Job Description

Please fill this form for application completion : https://docs.google.com/forms/d/1wEopcFS-fQYVSjOLFJafkMtENtFt8ndCeGYSC1x6mpE/edit Position Overview: We’re looking for a passionate and sharp-minded individual to lead the creative direction of P-TAL in international markets. This role is perfect for someone who lives and breathes content, understands the nuances of global audiences, and loves telling meaningful stories. As a Creative Strategist, you’ll be the bridge between content, community, and commerce. You’ll be owning our creative strategy for international expansion. Responsibilities: ● Build and manage a content calendar for global markets, with a focus on Instagram and TikTok ● Conceptualize and execute creative campaigns that resonate with global audiences while staying true to P-TAL’s premium aesthetic ● Identify and collaborate with influencers and creators whose style aligns with the brand to drive awareness and engagement ● Develop and maintain a pipeline of UGC creators for both social media and Amazon ● Analyze creative performance across platforms to identify what resonates with our audience and refine strategy based on data and insights ● Work with the performance marketing team to optimize creatives for paid ads, A/B test formats, etc. ● Regularly analyze competitors to identify content gaps and opportunities for P-TAL Requirements ● 1–2 years of experience in social media marketing ● Strong understanding of Instagram, influencer marketing ● Ability to translate creative ideas into high-performing content ● A keen eye for aesthetics and design that aligns with premium, global audiences ● Excellent written and verbal communication skills ● Ability to manage multiple projects and timelines with ownership ● Comfortable working with designers, ad teams, and creators ● Passion for storytelling, branding, and building community through content Job Types: Full-time, Permanent, Fresher Pay: ₹25,000.00 - ₹50,000.00 per month Benefits: Cell phone reimbursement Health insurance Paid time off Provident Fund Schedule: Fixed shift Work Location: In person