Brand Marketing Manager

Job Description

Job Role: Sr. Team Lead Brand Engagement - Mktg Services Job Location: HO, Navi Mumbai Job Team: Marketing Job accountabilities : Assist in developing brand standards, DIP's, artworks for various assets & coordinate for deployment of same through engineering / project teams. Support branding roll out and monitor brand standards across various brand touch points. Liaisons with internal teams, external agencies & vendors in formulation of brand standards including re-branding initiatives along with monitoring execution of branding as per agreed specs. Conduct brand audits, publish findings & track actions for necessary rectification / closure of punch points. Execute branding prototypes, and supporting engineering & project teams with necessary optimization, value engineering and augmentation of branding assets. File, maintain and track record and usage of all new and existing Intellectual Property / Brand Assets and ensure brand IP is protected in the market brand on any existing or emergent opportunities. Benchmark and understands industry best practices to ensure any branding change can be introduced for upgradation / improvisation. Support brand identity development initiatives, and ensuring finalized identity is extended and consistently executed. Knowledge, Skills & Experience : Experience 15 years approx., with University Degree in Marketing / Engineering Industry Preference: Fuel Retailing, Retail Should have good contacts and relationships with branding agencies and convertors. Exposure on branding specs like substrate, illumination, flex and backlit materials, ACPs, etc. would be preferred. Good communicator and able to interact with multiple levels within the organization. High knowledge of emerging trends in digital space and has a ready framework of partner companies that can be leveraged for implementing projects quickly. Skilled in customer, partner, and Brand Management. Knowledge of both Qualitative and Quantitative research. Team management / Liaison with external agencies direct and indirect and maturity in handling cross-functional relations Good interpersonal, communication, and problem-solving skills Exposure across varied industries and customer segment's/type. Ability to see through the problem areas for a solution that is effective and efficient High analytical thinking, with an eye for identifying patterns and solutions basis the business needs