Job Description

About the Role We are looking for a dynamic and strategic Brand & Media Head to spearhead our marketing communication, media, PR, and CSR initiatives. Youll play a pivotal role in driving brand positioning, generating qualified leads, and executing impactful campaigns across multiple platforms. This is an exciting opportunity to shape the brand presence of our real estate portfolio across markets. Key Responsibilities 1. Marketing Strategy & Planning Develop and implement annual and campaign-specific marketing plans aligned with project goals. Drive marketing communication strategy for lead generation, brand building, and customer engagement. Analyze campaign performance and optimize strategies across projects and channels. 2. Content & Creative Oversight Lead content creation for brochures, digital creatives, video walkthroughs, sales collaterals, etc. Ensure all content reflects brand guidelines and project USPs. Leverage storytelling to create emotional and aspirational appeal for homebuyers. 3. Media Planning & Buying Plan and execute 360 campaigns across digital, print, radio, OOH, and real estate portals. Collaborate with media agencies to ensure cost-effective and result-driven campaigns. Track media spends, validate bills, and manage post-campaign analysis. 4. Public Relations & Reputation Management Build and nurture relationships with media outlets, journalists, and influencers. Manage press releases, PR campaigns, and handle media inquiries. Monitor brand sentiment across media and social platforms and manage reputation risks. 5. CSR & Stakeholder Communication Develop CSR strategy in line with company values and local community needs. Communicate CSR initiatives effectively across stakeholders and channels. Coordinate with NGOs, partners, and government bodies for impactful CSR execution. 6. Innovation & Trendspotting Research and adopt innovative marketing tools like virtual walkthroughs, PropTech integrations, and AI-based targeting. Stay updated on industry trends to keep campaigns fresh and relevant. 7. Cost Optimization & Agency Management Evaluate agency performance and negotiate for cost-effective services. Identify and implement cost-saving initiatives without compromising quality. Ensure timely delivery of creative and media outputs across vendors. Regards, Vinoth HR- G Square Groups Vinoth@gsquarehousing.com