Job Description

At Shrus, we celebrate the art of handcrafted sarees and timeless weaves. Our passion lies in curating exquisite collections that blend tradition with contemporary elegance. As a growing brand loved by saree enthusiasts, we are looking for a Branding Manager to elevate our presence and craft compelling brand narratives. Experience: 3+ years in Branding/Marketing What Youll Do: Brand Strategy: Develop and execute innovative branding strategies that strengthen Shruss market presence and identity. Content & Storytelling: Create engaging and meaningful brand stories, campaigns, and messaging that connect with our audience. Marketing Campaigns: Plan and oversee brand campaigns across digital, print, and offline channels. Visual Identity: Ensure consistency in brand aesthetics, from packaging to digital creatives. Social Media & Influencer Marketing: Collaborate with influencers, stylists, and brand ambassadors to amplify brand reach. Customer Engagement: Build a strong brand community through interactive and valuedriven experiences. Market Research: Stay ahead of industry trends, consumer preferences, and competitor insights to refine branding efforts. What Were Looking For: Passion for sarees, handlooms, and storytelling. Proven experience in branding, marketing, or PR (preferably in fashion/lifestyle). Strong creative thinking with an eye for aesthetics and design. Ability to craft compelling narratives that resonate with diverse audiences. Hands-on experience with digital marketing, content creation, and social media strategy. Excellent communication and leadership skills.