Develop and execute social media marketing strategies to drive engagement, increase followers, and generate leads across various platforms such as Instagram, Facebook, Twitter, LinkedIn, Threads, YouTube, etc.Plan & Implement growth strategies to increase followers & engagement across all Social Media PlatformsCreate, curate, and manage all published content (images, video, written) across social media channels.Monitor and analyze social media trends, audience behaviour, and competitor activities to optimize campaign performance and identify opportunities for growth.Collaborate with the content team to produce engaging and shareable content that aligns with the company's brand voice, values, and objectives.Implement and manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.Cultivate and nurture relationships with influencers, partners, and brand advocates to amplify our brand message and reach.Stay updated on the latest social media marketing trends, tools, and best practices, and recommend strategies for continuous improvement.