Business Development Manager - Digital Advertising

Job Description

Role and Responsibilities: Prospecting and Lead Generation: - Identify and research potential clients and brands interested across digital marketing servicing - Auditing accounts across meta, google, SEO, Amazon, Flipkart, Blinkit, etc to identify gaps and opportunities for brands to be pitched - Outreach to potential clients with strong data-backed proposition - Develop a robust pipeline of leads through targeted outreach, networking, and industry events. - Client Relationship Management: - Build and maintain strong client relationships, understanding their marketing objectives and needs. - Collaborate with clients to develop customised marketplace strategies and proposals. Sales and Pitching: - Create persuasive and tailored pitches to secure new business. - Present agency capabilities and digital marketing solutions to potential clients. - Negotiate contracts and close deals, meeting or exceeding sales targets. Market Research: - Stay updated on industry trends, competitive landscape, and emerging marketing opportunities. - Conduct market research to identify new niches and target demographics for partnerships. Reporting and Analytics: - Collaborate with the analytics team to provide clients with data-driven insights and performance reports. - Use analytics to optimise Marketplace campaigns for clients and provide recommendations for improvement.