Job Description

Key Responsibilities: 1. Strategic Lead Generation: Research and target mid-market and enterprise companies (250+ employees) in the US that would benefit from OKR tools. Utilize data-driven approaches and prospecting tools like LinkedIn Sales Navigator, Apollo, and ZoomInfo to identify and prioritize key accounts. 2. C-Suite and Senior leadership Engagement: Initiate and foster relationships with C-suite executives (CEOs, COOs, CHROs) and senior decision-makers. Communicate the value of OKRs in achieving strategic alignment, boosting performance, and driving growth. 3. SaaS-Specific Lead Qualification: Use advanced qualification frameworks like MEDDIC and SPICED to identify critical business challenges. Uncover OKR adoption barriers and map solutions to executive priorities. 4. Tailored Sales Engagement: Craft personalized outreach strategies leveraging industry insights, case studies, and ROI-driven messaging. Partner with Account Executives to set up discovery calls and demos that resonate with C-suite agendas. 5. Cross-Functional Collaboration: Work with marketing to develop targeted campaigns for executive-level engagement. Collaborate with product and sales teams to ensure the alignment of features with executive needs and concerns. 6. CRM and Reporting: Maintain detailed records of executive interactions and outcomes in CRM platforms like Salesforce or HubSpot. Track and report on metrics like executive engagement, lead-to-meeting conversion rates, and pipeline contribution. Key Skills and Competencies: Proven ability to build trust and rapport with C-suite executives and Senior leaders. Strong understanding of OKR frameworks and their strategic benefits. Expertise in SaaS sales cycles, particularly in value-driven consultative selling. Exceptional communication and presentation skills tailored for senior leadership. Proficiency in using sales engagement tools (e.g., SalesLoft, Outreach) and CRMs. Experience and Qualifications: Bachelors degree 4+ years of BDR experience, with at least 2 years targeting C-suite executives in the US market. Demonstrated success in generating leads for SaaS products, ideally in performance management or OKR tools. Familiarity with enterprise SaaS sales, including freemium-to-paid and long-term subscription models. KPIs for Success: Number of meetings scheduled weekly/monthly. Conversion rate of qualified leads to closed deals. Pipeline value attributed to leads. Average time-to-engage with decision-makers.