Business Head - Strategy & Ops (Influencer Marketing) : Wishlink

Job Description

About Wishlink Wishlink is on a mission to revolutionize the creator economy and redefine how people shop. We're all about providing every user with a highly personalized shopping experience guided by creators, so they can find exactly what they want, in a very short time, while improving their online shopping experience severalfold. We are shaping a new era at the intersection of two of the most prominent aspects of the internet- e-commerce and social media . Team and Investors Wishlink was founded by 3 friends from college, Chandan , Shaurya , and Divyansh , with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series A round of $7M, led by Fundamentum & Elevation Capital . Why Join Us? Exciting Problem The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way. Immense Scale In just 3 years of existence, Wishlink is used by over 900k users daily to discover and shop products online. This number has grown over 3x in the last 4 months. Stellar Team Wishlink is all about its people . Our business and engineering teams are young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun! Growth Opportunity We have grown remarkably in the last 3 years and are doing a monthly GMV of over Rs. 200cr. We are working with over 10,000 content creators and 250+ brands and eCommerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more. Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey. What would you be doing? As the Head of Influencer Marketing, you will lead the charter end-to-end — owning strategy, operations, execution, and performance for one of our highest-impact growth levers. You’ll run influencer-led campaigns across our portfolio of D2C brands with full ownership of the vertical’s P&L. Lead and manage the influencer marketing team, driving excellence across strategy, execution, and operations Build scalable ops systems across influencer onboarding, negotiations, content pipelines, and reporting Align campaign strategy with brand goals to drive measurable impact on awareness, engagement, and sales Collaborate cross-functionally with product, marketing, sales, and tech teams to embed influencer marketing into business growth initiatives Develop a comprehensive understanding of the influencer marketing landscape. Engage with top-tier influencer marketing spenders to identify their challenges and objectives Leverage Wishlink's platform to craft tailored B2B solutions that optimize their influencer marketing investments, driving measurable ROI and fostering long-term partnerships Stay ahead of trends in the creator economy and social platforms to ensure constant innovation in our approach Manage budgets, forecasting, and resource planning for efficient and impactful execution Own and drive the P&L for the influencer marketing vertical What are we looking for? 2–5 years of experience in roles such as Program Manager, Founder’s Office, or Entrepreneur-in-Residence (EIR) at a product-first consumer tech startup At least 2 years of experience driving strategy, operations, or growth charters independently or as part of lean teams Exposure to influencer marketing and an understanding of the creator economy is preferred Proven ability to work cross-functionally and lead high-stakes, multi-stakeholder initiatives end-to-end Strong first-principles thinking, with an ability to build from 0→1 while balancing execution with scale-readiness Data-driven decision-maker with comfort around campaign metrics, funnels, and ROI analysis Strong communication, negotiation, and stakeholder management skills High ownership mindset, bias for action, and comfort operating in fast-paced environments Perks and Benefits We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees. Competitive Salary, Generous ESOPs, and Relocation Bonus Learning & Development Programs with a Dedicated Budget Company sponsored newsletters and books ChatGPT Subscription Regular Team Outings Discounted Health Plans & Gym Memberships Industry insights on growing your social media if you are a (aspiring) creator Show more Show less