Job Description

Position Overview The Strategic Alliances Manager will be responsible for identifying and establishing partnerships within the B2B sector, fostering strong business relationships that contribute to the organizations growth. This role requires a deep understanding of the B2B industry, market dynamics, and customer needs. The main objective is to develop and manage strategic alliances that drive business expansion. The ideal candidate will be a highly motivated, results-oriented professional with a proven track record in partnership development and a comprehensive knowledge of the B2B landscape. Key Responsibilities Partner Relationship Management: Cultivate and maintain strong, mutually beneficial relationships with channel partners and alliances, ensuring trust, communication, and collaboration. This includes regular engagement and support to help partners meet their business objectives. Business Development: Identify and onboard new channel partners and alliances that align with the companys strategic goals. This includes prospecting, qualifying, and closing partnership opportunities to expand the partner ecosystem. Revenue Generation: Drive revenue growth through channel partnerships by setting sales targets, monitoring performance, and executing strategies to optimize partner success. This may involve joint go-to-market efforts, co-selling, and leveraging partner resources to boost sales. Partner Enablement: Provide necessary training, resources, and support to partners to equip them with the knowledge and tools required to effectively sell the company’s products or services. This includes product, sales, marketing, and technical training. Channel Program Management: Design, implement, and manage channel programs to motivate and incentivize partners to achieve desired results. This includes partner incentives, training initiatives, and marketing programs to drive engagement and performance. Performance Tracking and Reporting: Monitor and assess partner performance, track key metrics, and prepare regular reports to evaluate the effectiveness of channel and alliance strategies. This includes identifying areas for improvement and implementing corrective actions as necessary. Cross-functional Collaboration: Work closely with internal teams such as sales, marketing, product, and finance to ensure alignment between channel strategies and overall business objectives. This involves coordinating joint activities and resolving any issues to maintain smooth operations. Market Intelligence: Stay informed on market trends, competitive landscape, and industry insights to uncover new partnership opportunities. This includes conducting research and analysis to inform strategic decisions and identify areas for growth. Internal Stakeholder Management: Build strong relationships with internal stakeholders across various departments to ensure alignment and support for channel and alliance strategies. This involves regular communication, collaboration, and coordination to ensure the success of the company’s partnership programs. Desired Candidate Profile Must Hold a diploma or degree in Sales, Marketing, Business Administration, or a related field. Have prior experience in a similar role, with a proven track record of successfully building strategic partnerships. Experience working with senior stakeholders to create mutually beneficial solutions. Highly goal-oriented, assertive, and a proactive problem solver. Possess excellent communication and interpersonal skills. Ability to communicate, present, and influence effectively and credibly at all organizational levels.