Channel Sales Manager

Job Description

Channel Sales Manager Key Responsibilities: Develop and execute a strategic plan for identifying, appointing, and managing channel partners across the IMEA & SEA regions, targeting industries such as FMCG, Consumer Durables, and other relevant sectors for new sales with and thru. Them. Build strong, long-term relationships with channel partners to drive mutual growth and success. Define and implement partner programs, including incentives, training, and support to ensure partners are equipped to sell the companys Sales Automation and Distribution Management Systems effectively. Work closely with channel partners to understand their business models, objectives, and challenges, offering tailored solutions and support. Monitor and evaluate partner performance regularly, ensuring alignment with company goals and taking corrective actions as needed to maximize sales potential. Collaborate with internal teams (Product Development, Marketing, Finance) to ensure that partners have the necessary resources and support to succeed. Conduct regular training sessions and workshops to keep partners updated on product offerings, market trends, and sales strategies. Drive partner engagement and participation in marketing campaigns, events, and other promotional activities to increase market penetration. Manage the partner lifecycle, from onboarding to ongoing management and termination, ensuring smooth transitions and minimal disruption to business operations. Achieve and exceed sales targets and quotas by driving channel partner performance and ensuring consistent revenue growth. Travel as needed across the IMEA region to meet with partners, provide support, and drive business development. Qualifications: Graduate/Post-graduate from a reputed institution. A minimum of 10 years of experience in channel sales management within the technology/software solutions industry. Proven track record of appointing and managing channel partners in the IMEA & SEA region, with a deep understanding of the regional market dynamics and partner ecosystem. Strong relationship-building skills with the ability to influence and motivate partners to achieve sales targets. Excellent strategic planning and execution skills, with the ability to align partner strategies with company objectives. Ability to plan & scale-up a channel network individually operating with entrepreneur mindset. Experience in sales of Sales Automation and Distribution Management Systems is highly desirable. Demonstrated ability to work in a fast-paced, dynamic environment, managing multiple priorities and stakeholders effectively. Strong negotiation, communication, and presentation skills. Willingness to travel extensively across the region.