Chief Marketing Officer

Job Description

Job description Plan and organize marketing functions and operations (product development, branding, communications etc.) Define marketing strategies to support the companys overall strategies and objectives Liaise with other departments to guide a unified approach Role: Head - Marketing Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Marketing Education- Any Graduate, Key Responsibilities: Develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and customer acquisition. Manage the company's brand image and positioning in the market. Analyse marketing data and metrics to measure the effectiveness of campaigns and adjust strategies accordingly. Stay abreast of industry trends, competitor activities, and market dynamics to identify opportunities for growth. Develop and manage the marketing budget, ensuring efficient allocation of resources to maximise ROI. Build and maintain relationships with key stakeholders, including clients, partners, and media outlets. Stay informed about emerging marketing technologies and tools, incorporating them into the marketing strategy as appropriate. Preferred candidate profile Bachelors or Master’s degree in Marketing, Business, or a related field. 14 - 20 years of progressive experience in marketing, with a focus on digital marketing and brand management. Proven track record of developing and implementing successful marketing strategies that have driven business growth. Strong leadership and team management skills, with the ability to inspire and motivate a high-performing team. In-depth knowledge of digital marketing channels, including SEO, SEM, social media, and email marketing, Video ads. Excellent analytical and strategic thinking abilities, with a data-driven approach to decision-making. Exceptional communication and interpersonal skills, with the ability to build strong relationships internally and externally. Demonstrated ability to work in a fast-paced, dynamic environment and adapt to changing priorities.