Chief Marketing Strategist & Creative Lead

Job Description

Job Title: Chief Marketing Strategist & Creative Lead Location: [Hyderabad – In-House, Full-Time] Type: Full-Time, On-Site Salary Range: ₹2.0L – ₹3.5L/month (Based on experience + performance incentives) ⸻ ðŸ Role Overview: We are seeking a visionary yet hands-on marketing leader who will own our brand and marketing end-to-end across our three key verticals: Jewelry, Gemstones, and Charitable Organization. This role is for someone who has successfully led marketing functions, directed creative teams, managed campaign outcomes, and is passionate about creating high-impact brand stories and measurable results. You will collaborate with our in-house ad expert, videographer, editor, and photographers — but the ideation, direction, calendar planning, and creative quality will be your responsibility. ⸻ ПŽ¯ Key Responsibilities 🔸 Strategy & Calendar Leadership: Build marketing strategies for each brand objective (e.g., wedding jewelry sales, gemstone education, charity outreach). Identify ideal marketing mediums (digital, print, influencer, PR, local events) for every campaign. Design and own the marketing calendar and coordinate execution timelines across platforms. П”¸ Creative Leadership Ideate and brief content – including photoshoots, video scripts, brochure concepts, reels, social ads. Collaborate with creatives to deliver high-quality, on-brand assets. Oversee editing, storytelling, post-production, and final approvals. Ensure all content meets aesthetic, quality, and impact standards. П”¸ Campaign Execution Translate ideas into actionable campaigns with clear KPIs. Sync with the ad expert for implementation and reporting. Review campaign performance and apply insights to future planning. П”¸ Innovation & Resources Use AI tools (content generation, video scripts, visuals) to speed up ideation. Build or recommend a team when needed — freelance editors, writers, PR professionals, etc. Be the “go-to” person for creative execution and strategic direction.🔸 Communication & Influence: Engage influencers if required, plan collaborations and integrations. Suggest and coordinate PR activities or media presence. Represent the brand vision in all content — from Instagram to brochures. ⸻ Âœ… Required Experience & Skills Minimum 6–10 years in brand marketing / campaign leadership roles. Proven experience in jewelry, fashion, luxury, or lifestyle industries preferred. Strong aesthetic and storytelling sense. Skilled in working with videographers, photographers, editors, designers. Experience creating multi-format content (reels, print, 3D, motion graphics, etc.) Familiarity with tools like Canva, ChatGPT, Midjourney, Notion (or equivalents). Basic knowledge of ad formats, consumer funnels, and marketing metrics. Excellent communication and leadership skills. Track record of owning a result and delivering it. ⸻ П’° Compensation (Indicative) Base Salary: ₹2.0L – ₹3.5L/month (Depending on profile & region) Performance Bonus: ₹0.5L–₹1L/month for measurable achievements (leads, footfall, brand recall) Annual Growth & Annual bonus available based on Results, Efficiency ⸻ ПŽ¯ Success In This Role Means Consistent campaign execution that improves brand visibility and lead quality Creatives that are aesthetic, strategic, and high-performing A content pipeline that runs like clockwork A marketing plan that syncs with business goals and customer needs Increase in foot fool of exact Target Audience Active App user targets met ⸻ Show more Show less