Digital Marketing Social Media Executive / Senior Executive Reports to: Senior Manager/Head of Marketing Location: Mumbai Job Type: Full-time / Part-time / Freelance Job Summary: We re seeking a skilled Digital Marketing Professional to develop and execute marketing strategies that drive engagement, lead generation, and brand awareness. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and the ability to work in a fast-paced environment. Key Responsibilities: Develop and Execute Digital Marketing Strategies: Create and implement comprehensive digital marketing campaigns across social media, email, and paid channels to drive engagement, lead generation, and brand awareness. Analyze and Optimize Campaign Performance: Conduct market research and analyze campaign results to inform future strategies, ensuring data-driven decision making and continuous improvement. Channel Management and Optimization: Manage and optimize digital channels, including social media, email, and paid advertising, to maximize ROI and align with business objectives. Cross-Functional Collaboration: Collaborate with cross-functional teams to align digital marketing strategies with business goals, ensuring a unified approach to driving business growth. Stay Ahead of Industry Trends: Stay up-to-date with industry trends and emerging technologies to continuously improve digital marketing efforts and maintain a competitive edge. Requirements: 3+ years of experience in digital marketing Strong understanding of digital marketing channels, including social media, email, and content marketing Proficiency in Google Analytics, Facebook Ads, and marketing automation tools Excellent communication, writing, and design skills Bachelor s degree in any field or in Marketing, Communications, or a related area Nice to Have: Experience with SEO, PPC, and influencer marketing Certification in Google Analytics or HubSpot Familiarity with graphic design and video editing software If you re passionate about digital marketing and want to join our team, apply now!