Content and Marketing Manager

Job Description

Content Strategy & Creation: Develop and manage a content calendar across social media, website, and email marketing. Create compelling content (visual, written, and video) that aligns with our brand voice and engages our audience. Work closely with designers and photographers to curate high-quality imagery and video content. Manage and optimize blog posts, lookbooks, and product storytelling. Marketing & Branding: Develop marketing campaigns to drive brand awareness, engagement, and conversions. Plan and execute influencer partnerships, collaborations, and sponsorships. Coordinate streetwear events, pop-ups, and brand activations. Oversee paid and organic marketing strategies, including Facebook Ads, Google Ads, and email marketing. Track and analyze campaign performance to optimize future efforts. Public Relations (PR) & Founders Social Media: Build and maintain relationships with media, bloggers, and streetwear publications. Secure brand features in fashion and lifestyle magazines, online media, and podcasts. Craft PR strategies, press releases, and media pitches to boost brand visibility. Manage and grow the founder’s social media presence, aligning it with the brand’s narrative. Develop content and engagement strategies for the founder to connect with industry leaders and the community. Social Media & Community Building: Manage and grow our social media presence (Instagram, TikTok, Twitter, YouTube, etc.). Engage with followers, respond to DMs/comments, and build a loyal community. Identify and collaborate with streetwear influencers, artists, and brand ambassadors. Stay ahead of streetwear trends, meme culture, and viral moments to create reactive content. E-commerce & Growth Marketing: Optimize website content for SEO, CRO, and brand storytelling. Develop strategies for increasing online sales and customer retention. Work with the product and sales teams to align marketing efforts with drops and collections.