Content Creator - B2B

Job Description

ABOUT THE ROLE Role Overview: We’re seeking a savvy Content Creator who can ideate, execute, and amplify engaging content across multiple channels. If you’re enthusiastic about content marketing, confident on camera, and understand how to translate trends into performance, this is a great opportunity to work in a fast-moving B2B fintech environment. Key Responsibilities: Develop and execute content ideas for LinkedIn, Instagram, YouTube, and Twitter, aligned with our brand tone and marketing objectives. Be the on-camera personality for select content formats such as product explainers, behind-the-scenes videos, and thought leadership pieces. Set up and manage our YouTube IP —from scripting to publishing. Collaborate with the marketing, design, and product teams to co-create engaging and informative content. Monitor analytics and performance metrics to refine content strategies. Keep pace with social media and digital content trends, especially in fintech, SaaS, and B2B domains. Experiment with AI tools (e.g., Lovable, Bolt) to scale and streamline content creation. What We’re Looking For: Proactive presence on social media platforms like LinkedIn and Instagram. Comfortable being the face of a brand and speaking on camera. Strong verbal and written communication skills. Good understanding of marketing automation tools and content analytics. Adaptive to new technologies, especially AI-based content creation tools. Bonus points if you: Have a personal or niche page with a strong following or engagement. Know basic video editing or graphic design tools (Canva, CapCut, Final Cut Pro, Adobe Suite – you name it). Have experience with content automation or AI tools like Lovable , Bolt , or ChatGPT. Can make a mean meme. Benefits: Stock Options: We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome. You will be granted stock options as part of your compensation package, aligning your success with the company's growth. Health Insurance: We believe you and your family deserve robust health coverage because we care about them too. A comprehensive health policy of INR 3 lakhs is provided, along with other health and wellness benefits for you and your immediate family. We are committed to supporting your well-being. MacBook: You will receive a company-provided MacBook for your work, irrespective of your specific role at Tartan. We believe in providing our team members with the best tools to succeed.